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Michael Akkerman

Evangelist

Michael Akkerman is a well-recognized figure in the AdTech and marketing technology ecosystem, known for his ability to synthesize complex industry trends — from programmatic advertising and data privacy to retail media and identity resolution — into actionable frameworks for brands, agencies, and platforms. He has built a reputation as a connector and evangelist who helps organizations navigate the rapidly shifting digital advertising landscape, particularly around the deprecation of third-party cookies and the rise of alternative identity solutions.

Last updated Sep 9, 2026 by ATDb automated enrichment · Connections updated Sep 14, 2026

Role
Head of Global Partnerships & Strategy
Company
Digital Turbine (DT)
Based
New York, New York, United States
Connections
3
Years in industry
18 years

Bio

Michael Akkerman is a well-recognized figure in the AdTech and marketing technology ecosystem, known for his ability to synthesize complex industry trends — from programmatic advertising and data privacy to retail media and identity resolution — into actionable frameworks for brands, agencies, and platforms. He has built a reputation as a connector and evangelist who helps organizations navigate the rapidly shifting digital advertising landscape, particularly around the deprecation of third-party cookies and the rise of alternative identity solutions.

Career

  • Global Head of Partnerships & Platform

    Pinterest · 2015-2018

  • VP, Partnerships & Business Development

    LiveRamp · 2018-2021

  • Senior Director, Strategy & Partnerships

    Various AdTech firms · 2006-2015

Advisory roles

Various AdTech startups (specific organizations not publicly confirmed)

Expertise & education

Expertise

Programmatic AdvertisingIdentity ResolutionRetail MediaData Clean RoomsFirst-Party Data StrategyCookieless AdvertisingPlatform PartnershipsMobile Advertising

Education

  • Bachelor's Degree, University details not publicly confirmed

Speaking topics

Identity Resolution and the Cookieless FutureRetail Media NetworksData Clean Rooms and Privacy-Safe CollaborationFirst-Party Data StrategyThe Evolving AdTech Stack

Recognition

Notable achievements

  • Built and scaled global partnership ecosystems at LiveRamp, helping establish data connectivity as a core AdTech infrastructure layer
  • Recognized speaker at major industry conferences including Cannes Lions, Advertising Week, and IAB events on topics of identity and data strategy
  • Contributed to industry education around post-cookie advertising strategies during a pivotal transition period for the industry

Publications

  • Contributed articles and commentary in AdExchanger, Digiday, and industry trade publications on identity and data strategy
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