Pathmatics

A leading digital advertising intelligence platform known for cross-channel ad spend tracking and creative analysis, operating as part of Sensor Tower's broader market intelligence suite.

Pathmatics, now part of Sensor Tower, is a digital advertising intelligence platform that provides brands, agencies, and publishers with deep visibility into the digital advertising landscape. The platform tracks advertising activity across display, video, mobile, social, and connected TV channels, enabling users to monitor competitor ad spend, uncover creative strategies, and identify emerging market trends. Its data-driven insights help marketing professionals make more informed decisions about their own media investments and competitive positioning. Founded in Santa Monica, California, Pathmatics built a reputation for the breadth and accuracy of its advertising data, covering millions of advertisers and publishers across the open web and major social platforms including Facebook, Instagram, Twitter, and YouTube. The platform's Explorer product has served as a go-to tool for competitive intelligence, allowing users to see exactly where competitors are running ads, how much they are spending, and which creatives are performing. This level of transparency has been particularly valued by enterprise brands and agencies seeking a strategic edge. In May 2021, Sensor Tower — a leading mobile app intelligence company — acquired Pathmatics in its first-ever acquisition, significantly expanding Sensor Tower's data capabilities beyond mobile into broader digital advertising intelligence. Pathmatics continues to operate as part of the Sensor Tower portfolio, with its platform and brand remaining active. The combination of Sensor Tower's mobile app analytics and Pathmatics' cross-channel ad intelligence creates a more comprehensive market intelligence offering for the digital marketing ecosystem.