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Pathmatics was acquired by Sensor Tower (Jan 2021)— See the full lineage →
Pathmatics

Pathmatics

Ad Intelligence & Competitive Analyticspathmatics.com

Pathmatics helps advertisers optimize media budget allocation by revealing where and how competitors invest in digital ads, enables tracking of Share of Voice and brand visibility across industries and geographies, and supports benchmarking against top advertisers to identify growth opportunities and improve campaign efficiency.

Latest · Sensor Tower collaborates with Google Ads to integrate social creatives into cross-platform campaigns· Jul 28

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2011
HQ
Santa Monica, California, United States
Parent
Sensor Tower
Connections
6

AI-drafted from public sources14 sources cited

At a glance

Employees
51-200
Funding
$6.5M
2integrations1competitors1corporate family1acquisitions
Attribution & AnalyticsMarketing Analytics

About

A leading digital advertising intelligence platform known for cross-channel ad spend tracking and creative analysis, operating as part of Sensor Tower's broader market intelligence suite.

Pathmatics helps advertisers optimize media budget allocation by revealing where and how competitors invest in digital ads, enables tracking of Share of Voice and brand visibility across industries and geographies, and supports benchmarking against top advertisers to identify growth opportunities and improve campaign efficiency. The platform is built on data collected when members of an opt-in panel are served ads across mobile apps, desktop browsers, and connected TVs, yielding a wide, representative sample of the digital advertising ecosystem, supplemented by probabilistic web sampling to capture ads panelists could have seen but did not directly encounter. Source 1: sensortower.com — Pathmatics | Digital Ad Intelligence | Competitor Ad Spend Source 2: sensortower.com — How Does Pathmatics Work?

Business model

SaaS

Target market

Enterprise

What they offer

  • Pathmatics Explorer

    Core competitive intelligence tool that surfaces ad spend estimates, creative assets, impressions, and publisher placements for advertisers across digital channels.

  • Social Advertising Intelligence

    Tracks and analyzes paid social advertising activity on platforms including Facebook, Instagram, Twitter, YouTube, and Snapchat.

  • Display & Programmatic Intelligence

    Monitors display and programmatic advertising across the open web, revealing buying paths, DSPs, and publisher relationships.

  • Connected TV (CTV) Intelligence

    Provides visibility into advertising activity on connected TV platforms, tracking spend and creative strategies in the streaming environment.

  • Pathmatics for Brands

    Tailored intelligence dashboards and reports designed for in-house marketing teams to benchmark spend and strategy against competitors.

Key features

Cross-channel ad spend estimation across display, video, mobile, social, and CTVCreative asset library with access to competitor ad creativesPublisher and placement path analysisAdvertiser and brand monitoring with alertsHistorical ad spend trend dataAudience and demographic targeting insightsCustomizable dashboards and exportable reportsAPI access for data integration

Use cases

Competitive advertising intelligence and benchmarkingMedia planning and budget allocation optimizationNew business prospecting for agenciesBrand safety and ad fraud monitoringPublisher sales and audience developmentMarket research and industry trend analysisCreative strategy development informed by competitor creatives

Customer segments

Enterprise brands and in-house marketing teamsAdvertising agencies and media buyersPublishers and media companiesMarket research firmsConsultancies and strategy teamsAd technology vendors

Tech & specs

Technology stack

Cloud-based SaaS infrastructureWeb crawling and data collection pipelinesMachine learning for spend estimation and classificationRESTful APIData visualization and dashboarding tools

Security & compliance

GDPRCCPA

Deployment

Cloud

API

Yes

Corporate history
  1. 2011 · Founded
  2. 2021Acquired by Sensor Tower3 sources
    Still operating as part of Sensor Tower
Connection details

Explore further

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