Category
Retail Media
Retail media platforms enable brands and retailers to reach consumers at the point of purchase—both online and in physical stores—through targeted advertising and promotional offers integrated into retail environments and payment systems. Brands use these solutions to drive sales by placing ads and offers where purchase decisions happen: on retailer websites, in mobile apps, at checkout, and through linked payment cards that track in-store redemptions. Retailers monetize their customer data and traffic by selling advertising space to brands seeking direct access to shoppers. The category encompasses search and discovery tools that help consumers find products across retailers, card-linked offer networks that deliver personalized deals at payment, and advertising platforms embedded in retail digital properties. These tools close the gap between marketing exposure and measurable purchase outcomes by connecting ad delivery directly to transaction data.
Companies
9
Tier distribution
9 Retail Media companies tracked by ATDb — 2 leaders, 0 recent deals.
Recent deals in Retail Media
- Publicis Groupe acquires Profitero for e-commerce and retail media capabilitiesAcquisition$200M2023-07-11
- Cardlytics acquires Dosh for $275MAcquisition$275M2021-03-09
- Cardlytics IPOIPO2018-02-09
Most acquisitive in Retail Media
Dosh
DefunctCard-Linked Offers / Performance Marketing
Card-linked offer platform that provided automated cashback rewards to consumers when they shopped at participating merchants using their linked payment cards.
Empyr
AcquiredCard-Linked Offers / Offline Attribution
Empyr is a card-linking and loyalty platform that bridges online and offline commerce.
Feedonomics
AcquiredProduct Feed Management / eCommerce Advertising
Feedonomics is a leading product feed management platform that optimizes and syndicates product data across hundreds of shopping channels, marketplaces, and advertising platforms — now operating as a BigCommerce subsidiary.
Unbxd
AcquiredE-Commerce Search and Product Discovery
Unbxd is an AI-powered product discovery and site search platform for e-commerce retailers, now operating as part of Netcore Cloud.
Booking.com
Travel/Hospitality Marketing Technology
Leading global online travel platform specializing in accommodation bookings, offering millions of properties worldwide with a commission-based marketplace model.
Intelligence Node
AcquiredRetail Technology / Pricing Intelligence
Intelligence Node was a retail pricing intelligence and competitive data analytics platform that helped brands and retailers optimize pricing strategies through real-time market data.
Sellics
AcquiredRetail Media & Amazon Advertising Technology
Sellics was an all-in-one Amazon seller software platform offering PPC automation, SEO optimization, and analytics tools — later rebranded as Perpetua after a strategic pivot.