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Retail Media
Retail Media encompasses advertising and commerce technology solutions that enable brands and retailers to optimize sales performance across digital and physical channels. Companies in this category solve critical problems at the intersection of e-commerce, advertising, and data analytics: they help brands understand where and how their products are sold, monitor competitive pricing and availability, optimize product content and visibility on retail platforms, and drive consumers to purchase through targeted offers and channel management. These solutions address the fragmentation of modern retail, where products are distributed across multiple online marketplaces, direct-to-consumer channels, and physical stores, requiring sophisticated data infrastructure and analytics to maintain competitive advantage. The significance of Retail Media in the AdTech ecosystem stems from the fundamental shift in how consumer purchasing decisions are made and influenced. As e-commerce platforms like Amazon have become primary shopping destinations, the advertising opportunities within these environments have become increasingly valuable to brands seeking to reach high-intent consumers at the moment of purchase consideration. Retail Media represents a convergence of traditional performance marketing, marketplace dynamics, and first-party data, creating a distinct advertising channel that bridges the gap between brand awareness and direct sales attribution. This category has become essential for brands navigating the complexity of omnichannel retail and for platforms seeking to monetize their customer traffic through advertising. Current dynamics within Retail Media reveal several key trends: consolidation around major marketplace platforms, particularly Amazon, which has become a dominant advertising venue; the growing importance of data analytics and competitive intelligence for brands seeking to optimize their digital shelf presence; and the expansion of card-linked and loyalty-based marketing solutions that connect online advertising to offline purchase behavior. The prominence of companies offering "Where to Buy" technology, pricing optimization, and marketplace-specific advertising tools indicates that brands increasingly require sophisticated solutions to manage their presence across multiple retail channels simultaneously. Additionally, the integration of payment platforms and loyalty programs into retail media strategies suggests an evolution toward more holistic customer engagement models that span discovery, purchase, and post-purchase retention.
Companies
22S-Tier
0A-Tier
2Avg Completeness
87%News (30d)
0Deals (90d)
6A · Ecosystem Services(2)
Dosh
AcquiredCard-Linked Offers / Performance Marketing
Dosh is a financial technology company that offers a cash-back rewards platform, allowing users to earn cash back on purchases made at participating merchants.
Austin, Texas
Empyr
SubsidiaryCard-Linked Offers / Performance Marketing
Empyr is a leading provider of card-linked marketing solutions, enabling businesses to drive in-store sales and customer loyalty through targeted offers and rewards programs.
San Diego, California
C · Marketing Technology(2)
Feedonomics
AcquiredProduct Feed Management / E-commerce Marketing Technology
Feedonomics is a leading data feed management platform that helps brands and retailers optimize their product data for improved online sales and visibility across marketplaces, shopping comparison sites, and social channels.
Los Angeles, California
Unbxd
AcquiredUnbxd is an AI-powered product discovery platform designed for e-commerce businesses. It helps online retailers enhance the shopping experience by optimizing site search, product recommendations, and merchandising strategies, ultimately driving higher conversions and revenue.
D · Extended Ecosystem(6)
Amazon Fire TV
SubsidiaryConnected TV (CTV) / Over-The-Top (OTT) Advertising
Amazon Fire TV is a line of digital media players developed by Amazon. They provide access to a variety of streaming content and allow users to watch movies, TV shows, and other media on their television.
Seattle, Washington
Amazon Fresh
SubsidiaryGrocery Retail/E-commerce
Amazon Fresh is an online grocery delivery service operated by Amazon. It offers a wide selection of fresh produce, meat, seafood, dairy, and other grocery items, as well as household essentials, delivered directly to customers' homes.
Seattle, Washington
Amazon Marketplace
SubsidiaryE-commerce Marketplace / Retail Media
Amazon Marketplace is an online platform that allows third-party sellers to list and sell their products alongside Amazon's own retail offerings. It provides a comprehensive e-commerce solution for businesses of all sizes.
Seattle, Washington
Booking.com
SubsidiaryTravel Advertising / Performance Marketing
Booking.com is a leading online travel booking platform that provides a wide range of accommodation options, including hotels, vacation rentals, and more. The company's AdTech solutions help advertisers and travel providers reach and engage with their target audiences.
Amsterdam, North Holland
PayPal
Commerce Media / Payment Technology with AdTech capabilities
PayPal is a leading digital payments platform that enables businesses and individuals to make and receive payments online, in-person, and on mobile devices.
San Jose, California
Sellics
AcquiredE-commerce Advertising and Marketplace Optimization
Sellics is an AdTech platform that provides Amazon sellers with tools to optimize their advertising campaigns and improve their sales performance on the Amazon marketplace.
Berlin, California
Unranked(11)
B
Blue Yonder
SubsidiarySupply Chain & Retail Technology
Blue Yonder is an enterprise supply chain and retail planning software company, not primarily an AdTech provider.
Scottsdale, Arizona
B
Bumped
Loyalty/Rewards Platform
Bumped is a loyalty rewards platform that allows consumers to earn stock in brands they shop with, connecting customer spending to equity ownership.
Portland, Oregon
F
Freevee
SubsidiaryVideo Advertising / Connected TV (CTV)
Amazon's free ad-supported streaming television (FAST) service offering movies, TV shows, and original content without subscription fees.
Seattle, Washington
Intelligence Node
AcquiredRetail Analytics and Competitive Intelligence
Intelligence Node is an AI-driven retail analytics company that provides competitive intelligence, pricing optimization, and product insights to retailers and brands. Acquired by PriceSpider in 2022, its platform helps businesses make data-backed decisions to improve sales and profitability.
New York, New York
O
Oracle Retail Analytics
SubsidiaryRetail Analytics & Business Intelligence
Oracle Retail Analytics is part of Oracle's retail software suite, providing data analytics and business intelligence solutions for retailers to optimize operations and customer experiences.
Austin, Texas
PDI
Retail Technology / Vertical SaaS
Alpharetta, Georgia
P
Pei
Performance Marketing / Affiliate Marketing
Pei is a mobile cashback and rewards platform that partners with merchants to offer automatic cashback to consumers on card-linked purchases.
New York, New York
PriceSpider
Retail Analytics and Brand Commerce
PriceSpider provides a comprehensive suite of data and analytics solutions that empower brands to optimize their online sales performance. Their platform helps brands understand where their products are sold, at what price, and by whom, while also driving consumers to authorized retailers. They specialize in "Where to Buy" technology, brand protection, and channel management.
Irvine, California
Profitero
SubsidiaryE-commerce Analytics / Commerce Intelligence
Profitero is an e-commerce analytics company that provides brands with data and insights to optimize their online sales performance. Its platform helps companies track competitor activity, improve product content, monitor pricing, and ensure product availability across various online retailers, ultimately driving digital shelf growth.
Boston, Massachusetts
R
RetailMeNot
Performance Marketing / Affiliate Advertising
RetailMeNot is a digital savings destination connecting consumers with retailers, restaurants, and brands through coupons, cash back offers, and promotional codes.
Austin, Texas
R
Rewards Network
Card-Linked Offers / Loyalty Marketing
Rewards Network operates a dining rewards program that connects restaurants with customers through credit card-linked offers and loyalty programs.
Chicago, Illinois