Category
Retail Media
Retail Media encompasses advertising and commerce technology solutions that enable brands and retailers to optimize sales performance across digital and physical channels. Companies in this category solve critical problems at the intersection of e-commerce, advertising, and data analytics: they help brands understand where and how their products are sold, monitor competitive pricing and availability, optimize product content and visibility on retail platforms, and drive consumers to purchase through targeted offers and channel management. These solutions address the fragmentation of modern retail, where products are distributed across multiple online marketplaces, direct-to-consumer channels, and physical stores, requiring sophisticated data infrastructure and analytics to maintain competitive advantage. The significance of Retail Media in the AdTech ecosystem stems from the fundamental shift in how consumer purchasing decisions are made and influenced. As e-commerce platforms like Amazon have become primary shopping destinations, the advertising opportunities within these environments have become increasingly valuable to brands seeking to reach high-intent consumers at the moment of purchase consideration. Retail Media represents a convergence of traditional performance marketing, marketplace dynamics, and first-party data, creating a distinct advertising channel that bridges the gap between brand awareness and direct sales attribution. This category has become essential for brands navigating the complexity of omnichannel retail and for platforms seeking to monetize their customer traffic through advertising. Current dynamics within Retail Media reveal several key trends: consolidation around major marketplace platforms, particularly Amazon, which has become a dominant advertising venue; the growing importance of data analytics and competitive intelligence for brands seeking to optimize their digital shelf presence; and the expansion of card-linked and loyalty-based marketing solutions that connect online advertising to offline purchase behavior. The prominence of companies offering "Where to Buy" technology, pricing optimization, and marketplace-specific advertising tools indicates that brands increasingly require sophisticated solutions to manage their presence across multiple retail channels simultaneously. Additionally, the integration of payment platforms and loyalty programs into retail media strategies suggests an evolution toward more holistic customer engagement models that span discovery, purchase, and post-purchase retention.
Companies
19
Tier distribution
Dosh
AcquiredCard-Linked Offers / Performance Marketing
Card-linked offer platform that provided automated cashback rewards to consumers when they shopped at participating merchants using their linked payment cards.
Empyr
Card-Linked Offers / Performance Marketing
Card-linked offer platform that enables brands to deliver personalized offers and measure in-store purchases through payment card data.
Oracle Retail Analytics
Retail Analytics & Business Intelligence
Oracle's retail analytics solution providing data-driven insights for merchandising, customer behavior, and store operations within the retail industry.
PayPal
Commerce Media / Retail Media / Digital Payments
PayPal is a leading digital payments platform that enables businesses and individuals to make and receive payments online, in-person, and on mobile devices.
PriceSpider
Retail Analytics and Brand Commerce
PriceSpider provides a comprehensive suite of data and analytics solutions that empower brands to optimize their online sales performance. Their platform helps brands understand where their products are sold, at what price, and by whom, while also driving consumers to authorized retailers. They specialize in "Where to Buy" technology, brand protection, and channel management.
Profitero
eCommerce Analytics & Digital Shelf Intelligence
Profitero is a global eCommerce analytics platform that provides brands and retailers with digital shelf intelligence, sales analytics, and market insights across online retail channels.
RetailMeNot
Performance Marketing / Affiliate Advertising
RetailMeNot is a digital savings destination connecting consumers with retailers, restaurants, and brands through coupons, cash back offers, and promotional codes.
Rewards Network
Card-Linked Offers / Loyalty Marketing
Rewards Network operates a dining rewards program that connects restaurants with customers through credit card-linked offers and loyalty programs.
Trax
Trax is a global leader in computer vision solutions for retail, transforming retail execution and merchandising. It provides real-time, accurate insights into store conditions, helping brands and retailers optimize shelf performance and enhance the shopper experience through advanced AI and image recognition technology.
Feedonomics
AcquiredProduct Feed Management / eCommerce Advertising
Feedonomics is a leading product feed management platform that optimizes and syndicates product data across hundreds of shopping channels, marketplaces, and advertising platforms — now operating as a BigCommerce subsidiary.
Unbxd
AcquiredE-Commerce Search and Product Discovery
Unbxd is an AI-powered product discovery and site search platform for e-commerce retailers, now operating as part of Netcore Cloud.
Amazon Fresh
Retail Media
Amazon's online and physical grocery delivery and retail service offering fresh groceries, meal kits, and everyday essentials with Prime member benefits.
Amazon Marketplace
Retail Media / E-commerce Marketplace
Amazon's e-commerce marketplace platform enabling third-party sellers to list and sell products directly to Amazon customers worldwide.
Booking.com
Travel/Hospitality Marketing Technology
Leading global online travel platform specializing in accommodation bookings, offering millions of properties worldwide with a commission-based marketplace model.
Intelligence Node
AcquiredRetail Technology / Pricing Intelligence
Intelligence Node was a retail pricing intelligence and competitive data analytics platform that helped brands and retailers optimize pricing strategies through real-time market data.
Pei
Performance Marketing / Affiliate Marketing
Pei is a mobile cashback and rewards platform that partners with merchants to offer automatic cashback to consumers on card-linked purchases.
Sellics
AcquiredRetail Media & Amazon Advertising Technology
Sellics was an all-in-one Amazon seller software platform offering PPC automation, SEO optimization, and analytics tools — later rebranded as Perpetua after a strategic pivot.