PepsiCo

One of the two dominant global cola and snack food companies, competing directly with Coca-Cola and Mondelez; a top-five global advertiser by spend

PepsiCo is a multinational food and beverage corporation with a portfolio of more than 23 brands that each generate over $1 billion in annual retail sales, including Pepsi, Mountain Dew, Lay's, Doritos, Gatorade, Tropicana, Quaker, and Cheetos. Founded through the 1965 merger of Pepsi-Cola and Frito-Lay, the company operates in more than 200 countries and territories and consistently ranks among the top global consumer packaged goods (CPG) companies by revenue. PepsiCo's scale makes it one of the largest advertisers in the world, investing billions annually across television, digital, social media, out-of-home, and sponsorship channels. PepsiCo is a major force in the advertising and marketing ecosystem as both a massive buyer of media and a sophisticated marketing organization. The company runs high-profile campaigns across the Super Bowl, global sports sponsorships (including the NFL, UEFA Champions League, and the NBA), and celebrity-driven brand activations. PepsiCo's marketing teams are significant customers of media agencies, programmatic platforms, data analytics providers, and creative agencies worldwide. In recent years, PepsiCo has invested heavily in data-driven marketing capabilities, direct-to-consumer e-commerce, and retail media partnerships with major grocery and convenience retailers. The company has also developed its own consumer data and insights infrastructure to better target and personalize marketing at scale, making it a relevant participant in the broader marketing technology and retail media landscape.