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Foot Locker debuts year-round basketball brand platform under new CMO

Foot Locker debuts year-round basketball brand platform under new CMO

Brett O’Brien, previously chief sports officer at PepsiCo, was appointed by the retailer after it was acquired by Dick’s Sporting Goods in September.

Last updated May 12, 2026 by ATDb automated enrichment

Source
Marketing Dive
Published
May 12, 2026
Topic
Foot Locker
Mentions
3