Antonio Lucio

Antonio Lucio is one of the most prominent chief marketing officers in the world, widely recognized for his commitment to building diverse and inclusive marketing organizations and agency rosters. At PayPal, he served as Chief Marketing and Corporate Affairs Officer, overseeing global brand strategy, communications, and corporate affairs for one of the world's leading digital payments platforms. His tenure at PayPal was marked by efforts to align the brand's marketing with its mission of financial inclusion. Before PayPal, Lucio served as Global Chief Marketing Officer at HP Inc., where he became widely celebrated for publicly holding HP's agency partners accountable for diversity metrics — a move that set a new industry standard and earned him significant recognition across the advertising and marketing world. Prior to HP, he held the CMO role at Visa and spent years at PepsiCo in senior marketing leadership positions across global markets. Lucio is a frequent voice at major industry events on the intersection of marketing effectiveness, brand purpose, and diversity. He has been recognized repeatedly by trade publications as one of the most influential marketers globally, and his advocacy for systemic change in agency diversity has had lasting impact on how major advertisers approach their agency relationships.

Last updated Oct 24, 2026 by ATDb automated enrichment