Empyr

Leading B2B card-linked offer platform provider serving digital publishers and apps

Empyr is a card-linked offer (CLO) platform that connects digital publishers, apps, and loyalty programs with brick-and-mortar merchants to drive offline purchases. The company operates a performance-based marketing network that enables businesses to attribute and measure in-store transactions when consumers use their registered credit or debit cards at participating merchant locations. Empyr's platform serves as a bridge between the digital advertising ecosystem and physical retail, allowing publishers to monetize their audiences through card-linked offers while providing merchants with measurable ROI on their marketing spend. As a key player in the card-linked marketing space, Empyr has built a network that includes thousands of merchant locations and partners with various digital platforms, including cashback apps, loyalty programs, and financial services companies. The company's technology eliminates the need for coupons or promo codes, creating a frictionless experience for consumers while providing detailed attribution data to advertisers. Empyr competes in the growing offline attribution and performance marketing sector, positioning itself as an infrastructure provider that powers card-linked offer programs for other platforms rather than operating a direct-to-consumer application.