Leading purchase intelligence platform with exclusive access to banking transaction data through financial institution partnerships
Cardlytics is a publicly-traded purchase intelligence platform that operates a native advertising channel within digital banking environments. The company partners with financial institutions to access anonymized transaction data from millions of consumers, which it uses to deliver highly targeted advertising and marketing campaigns for brands. Through its platform, Cardlytics enables marketers to reach consumers at the point of purchase decision-making by serving relevant offers directly within banking apps and websites, creating a closed-loop measurement system that tracks campaign performance from impression to actual purchase.
Cardlytics operates a two-sided marketplace connecting financial institutions (who gain additional revenue streams and customer engagement tools) with brands and marketers (who gain access to purchase-based audience targeting and measurement). The company's primary product, Cardlytics Platform, reaches over 170 million bank customers through partnerships with major financial institutions. Cardlytics has established itself as a leader in purchase-based marketing, differentiating from traditional digital advertising through its unique access to actual transaction data rather than behavioral proxies, enabling superior targeting precision and ROI measurement for advertisers.
Purchase-based audience targetingClosed-loop attribution and measurementNative placement within banking appsReal-time campaign optimizationIncremental sales lift measurementAnonymous transaction data analysisCash-back offer deliveryCross-merchant purchase insights
Restaurant chains driving foot traffic and incremental visitsRetailers acquiring new customers and increasing purchase frequencyCPG brands measuring in-store sales lift from digital campaignsQuick-service restaurants competing for share of walletE-commerce brands driving online conversionsFinancial institutions monetizing digital banking platformsTravel and hospitality brands targeting high-value customers
Financial institutions (banks and credit unions)National restaurant chainsRetail brandsConsumer packaged goods companiesE-commerce platformsQuick-service restaurantsTravel and hospitality brandsAdvertising agencies
