Cardlytics

Dominant player in bank-data-powered purchase intelligence advertising, with exclusive partnerships with major U.S. financial institutions

Cardlytics is a data-driven advertising platform that leverages visibility into roughly $5.8 trillion in annual consumer spending — drawn from nearly 215 million customers and approximately half of all card-based transactions in the U.S. — to help advertisers target, engage, and measure relevant shoppers at scale, and to deliver personalized cash-back offers based on individual spending history.¹ Its platform enables advertisers to reach consumers directly through their online and mobile banking channels, allowing banks to enrich the customer experience with cash-back rewards while giving advertisers a channel to motivate both online and in-store purchases.² Cardlytics positions itself as democratizing commerce media — historically limited to large retail players — by empowering merchants of all sizes and verticals to participate, and by offering both advertisers and publishers the ability to drive marketing strategies while also generating revenue.¹ A key value proposition for advertisers is brand safety, as the platform operates within banks' trusted digital environments, free from adjacency to harmful content and from ad fraud.² Because Cardlytics sees half of all credit and debit card swipes in the U.S., it can close the loop between ad exposure and actual purchase, giving marketers a direct measure of true sales impact.² Source 1: cardlytics.com — About Cardlytics | A Powerful Advertising Platform Source 2: clickz.com — Cardlytics combines ad tech with fintech to create a unique ...