Cardlytics
Atlanta, Georgia, United States · Founded 2008
501-1000 employees · CDLX
Cardlytics is a data-driven advertising platform that leverages visibility into roughly $5.8 trillion in annual consumer spending — drawn from nearly 215 million customers and approximately half of all card-based transactions in the U.S. — to help advertisers target, engage, and measure relevant shoppers at scale, and to deliver personalized cash-back offers based on individual spending history.
Where they sit
Stack tier: Ecosystem Services (A)
Attribution & AnalyticsRetail Media PlatformLocation-Based AdvertisingPerformance Marketing
Dominant player in bank-data-powered purchase intelligence advertising, with exclusive partnerships with major U.S. financial institutions