Kard

Emerging player in the card-linked offers network space, targeting fintech issuers and neobanks underserved by legacy CLO providers

Kard is a card-linked offers (CLO) and rewards network that enables banks, credit unions, and fintech companies to offer their cardholders merchant-funded rewards and cashback deals. Rather than being a consumer-facing banking app, Kard operates as a B2B infrastructure layer — a network that sits between merchants/brands wanting to reach customers and financial institutions wanting to provide value-added rewards to their cardholders. Merchants pay only when a verified purchase is made, making it a performance-based advertising model tied directly to card transactions. Kard's platform allows issuers to white-label a rewards experience powered by Kard's merchant network, while brands gain access to a highly targeted, purchase-verified advertising channel. This positions Kard squarely within the commerce media and card-linked advertising space, competing with players like Cardlytics and Figg. The company has attracted notable fintech and neobank clients seeking to differentiate their card products with relevant, personalized offers. Founded in 2019 and headquartered in New York, Kard has raised venture funding to build out its merchant network and issuer integrations. Its significance in the AdTech ecosystem lies in its ability to close the loop between ad spend and actual purchase behavior, offering advertisers measurable, fraud-resistant attribution through bank-verified transaction data.