Feedonomics was acquired by BigCommerce.

Feedonomics

Feedonomics helps retailers and agencies maximize advertising performance by automating the optimization and syndication of product data across hundreds of channels and marketplaces, combining powerful technology with expert managed services.

feedonomics.comWoodland Hills, California, United StatesFounded 2014

Last updated May 11, 2026 by ATDb automated enrichment · Connections updated May 18, 2026

Industry: Product Feed Management / eCommerce Advertising
Business Model: SaaS + Managed Services
Target Market: Mid-Market and Enterprise
Employee Count: 201-500
Funding: Acquired by BigCommerce for ~$145M in 2021
Revenue Range: $20M-$50M
Stock Symbol: N/A
Parent Company: BigCommerce
API Available: Yes

Commerce Technology Marketing Technology E-commerce Marketing Retail Media

Market Position

One of the leading product feed management platforms in North America, known for combining technology with hands-on managed services, now operating as a key subsidiary of BigCommerce

Overview

Feedonomics is a full-service product feed management platform that enables retailers, brands, and agencies to optimize, transform, and syndicate their product data across hundreds of eCommerce channels, including Google Shopping, Facebook, Amazon, Walmart, and many more. The platform combines proprietary technology with a team of feed management experts to automate the complex process of cleaning, mapping, and optimizing product data to meet the unique requirements of each advertising channel or marketplace. This hybrid approach of software plus managed services has made Feedonomics particularly attractive to mid-market and enterprise retailers seeking both technology and expertise.

Products & Features

FeedAMP

Core feed management platform for importing, transforming, optimizing, and exporting product data to advertising channels and marketplaces

Managed Feed Services

Dedicated team of feed specialists who manage and optimize product feeds on behalf of clients

Marketplace Integration

Direct integrations with major marketplaces including Amazon, Walmart, eBay, and others for product listing and order management

Feed Analytics

Reporting and analytics tools to monitor feed health, channel performance, and product data quality

BigCommerce Native Integration

Deep native integration with BigCommerce storefronts for seamless product data syndication

Key Features

Automated product feed optimization and transformationSupport for 300+ advertising channels and marketplacesReal-time feed updates and synchronizationCustom rules engine for data mapping and enrichmentManaged services with dedicated feed specialistsOrder management and inventory sync for marketplacesFeed health monitoring and error resolutionMulti-currency and multi-language support

Use Cases

Syndicating product catalogs to Google Shopping and Performance Max campaignsListing and managing products on Amazon and Walmart MarketplaceOptimizing product titles, descriptions, and attributes for paid social channelsAutomating feed updates for large retailers with frequently changing inventoryEnabling agencies to manage product feeds for multiple retail clients at scaleExpanding into international markets with localized product feeds

Customer Segments

Mid-market and enterprise retailersDigital marketing agencies managing retail clientsDirect-to-consumer brandsBigCommerce merchantsOmnichannel retailers expanding to new marketplaces

Connections

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