Profitero

Leading provider of global e-commerce analytics and digital shelf intelligence for brands and manufacturers

Profitero is a leading e-commerce analytics and intelligence platform that helps brands and manufacturers optimize their performance on the digital shelf. Founded in 2010, the company provides comprehensive data and insights across product content, pricing, availability, search visibility, and share of voice on major online retailers and marketplaces globally. The platform monitors millions of products across hundreds of retailers in over 70 countries, making it one of the most extensive e-commerce intelligence solutions in the market. While positioned at the intersection of e-commerce analytics and retail media (a key component of the AdTech ecosystem), Profitero primarily serves as a commerce intelligence platform rather than a pure AdTech solution. The company helps brands understand how their products perform on digital shelves, optimize product content and pricing strategies, and measure the effectiveness of their retail media investments. In 2017, Profitero was acquired by Publicis Groupe, integrating it into one of the world's largest advertising and communications conglomerates, which has strengthened its position in connecting commerce data with advertising effectiveness.