Sarah Hofstetter

Sarah Hofstetter is best known for her decade-plus tenure at 360i, where she rose from early employee to CEO and helped transform the agency into one of the most celebrated digital shops in the industry. Under her leadership from 2014 to 2019, 360i earned recognition for culturally resonant, data-driven campaigns — most famously the Oreo 'You Can Still Dunk in the Dark' Super Bowl tweet — and became a benchmark for how modern digital agencies should operate at the intersection of creativity, technology, and analytics. Her ability to scale agency culture while maintaining creative excellence made her a defining figure in the evolution of digital marketing during the social and programmatic era. Since joining Profitero as President, Hofstetter has applied her brand-side and agency expertise to the fast-growing eCommerce analytics category, helping consumer brands optimize their digital shelf presence across major retail platforms including Amazon, Walmart, and Kroger. Her leadership at Profitero has coincided with a period of significant growth and industry recognition for the company as brands increasingly prioritize eCommerce performance measurement. She brings a rare combination of creative agency pedigree and data-fluency to a space that sits at the convergence of AdTech, retail media, and supply chain intelligence. Beyond her operational roles, Hofstetter is a prominent industry voice on topics including eCommerce transformation, inclusive leadership, and the future of brand marketing. She has served on multiple industry boards, spoken at major conferences including Cannes Lions and Advertising Week, and has been a consistent advocate for diversity and inclusion within the advertising industry. Her influence spans both the agency world and the emerging retail media ecosystem, making her one of the few executives with credibility across both domains.

• BA, University of Maryland

• Led 360i as CEO during the agency's most celebrated creative and growth period, including the iconic Oreo Super Bowl real-time marketing moment
• Grew Profitero's market presence and positioned the company as a leading eCommerce analytics platform for global CPG brands
• Named to Advertising Age's Women to Watch list
• Championed diversity and inclusion initiatives across the advertising industry through board service and public advocacy

• Contributor and quoted expert in Ad Age, Adweek, and The Wall Street Journal on topics of digital marketing and eCommerce