Adalysis
Adalysis automates PPC campaign auditing, testing, and optimization to help advertisers improve Quality Scores, ad performance, and ROI while saving time on manual campaign management tasks.
Last updated Feb 13, 2026 by AI Enrichment
- Industry
- PPC Management and Optimization
- Business Model
- SaaS
- Target Market
- SMB and Mid-Market
- Employee Count
- 1-10
- API Available
- Limited
Market Position
Specialized niche player in PPC optimization tools for Google Ads and Microsoft Advertising
Overview
Adalysis is a specialized SaaS platform focused on PPC (pay-per-click) advertising management and optimization, particularly for Google Ads and Microsoft Advertising. Founded by Brad Geddes, a recognized expert in PPC advertising, the company provides tools for auditing, testing, and optimizing paid search campaigns. Adalysis helps advertisers and agencies improve their campaign performance through automated quality score analysis, ad testing, and actionable recommendations. The platform is designed to help PPC professionals save time while improving campaign results through features like automated alerts, A/B testing for ads, and comprehensive account audits. Adalysis serves a niche but important role in the AdTech ecosystem by focusing specifically on search advertising optimization rather than broader marketing automation. The company has built a reputation among PPC specialists and agencies for its depth of features tailored to advanced search advertising management.
Products & Features
Quality Score Tracker
Monitors and tracks Quality Score changes across keywords to identify optimization opportunities
Ad Testing
Automated A/B testing for ad copy with statistical significance calculations
Account Audits
Comprehensive automated audits that identify issues and opportunities in PPC accounts
Alerts and Notifications
Customizable alerts for account changes, performance issues, and optimization opportunities
Automated Reporting
Customizable reports for clients and internal teams
Key Features
Quality Score tracking and analysisAutomated ad testing with statistical significanceAccount audit recommendationsCustomizable alerts and notificationsMulti-account managementNegative keyword suggestionsBudget monitoringPerformance anomaly detection
Use Cases
PPC agencies managing multiple client accountsIn-house marketing teams optimizing Google Ads campaignsE-commerce businesses improving ROAS on paid searchSEM specialists conducting regular account auditsAdvertisers testing and optimizing ad copy at scale
Customer Segments
PPC agenciesDigital marketing agenciesIn-house marketing teamsE-commerce companiesSEM specialistsPerformance marketers