Hanapin Marketing

One of the most recognized independent PPC and paid media agencies in the United States, known for deep search advertising expertise and influential industry thought leadership

Acquired by global digital agency Brainlabs in 2021, Hanapin Marketing is a performance-driven paid media agency headquartered in Bloomington, Indiana. Founded in 2004, the agency built its reputation on delivering expert pay-per-click (PPC) management across Google Ads, Microsoft Advertising, Meta, and other major platforms, serving mid-market and enterprise clients seeking measurable ROI from their digital advertising investments. Hanapin became one of the most recognized names in the PPC industry not only through its client work but also through its thought leadership initiatives. The agency publishes PPC Hero, one of the most widely read blogs in the paid search community, and organizes the Hero Conf conference, a dedicated PPC industry event that attracts practitioners and marketers from around the world. These resources cemented Hanapin's authority and helped it attract top talent and high-profile clients alike. Under Brainlabs ownership, Hanapin continues to operate as part of a broader data-driven agency network, combining its deep PPC expertise with Brainlabs' emphasis on experimentation and analytics. The agency's integration into Brainlabs has expanded its capabilities and global reach while preserving the specialized paid media focus that made it a standout in the AdTech services landscape.