Hanapin Marketing

Recognized as one of the top independent PPC and paid media agencies in the United States, known for thought leadership via PPC Hero and Hero Conf

Hanapin Marketing is a performance-focused digital advertising agency specializing in paid search (PPC), paid social, and programmatic display advertising. Founded in 2004 and headquartered in Bloomington, Indiana, the agency built a strong reputation for managing complex, high-budget paid media accounts for mid-market and enterprise clients across a wide range of industries. Hanapin is particularly well known for its thought leadership, operating the PPC Hero blog and organizing the Hero Conf PPC conference, both of which became influential resources in the paid media community. The agency differentiates itself through deep platform expertise across Google Ads, Microsoft Advertising, Meta, LinkedIn, and programmatic channels, combined with a data-driven, transparent approach to campaign management. Hanapin has consistently been recognized as a top-tier Google Premier Partner and has won numerous industry awards for campaign performance and client results. Its team of specialists focuses on driving measurable ROI for clients through rigorous testing, audience strategy, and continuous optimization. In 2021, Hanapin Marketing was acquired by Brainlabs, a global data-driven digital agency, becoming part of a larger network of performance marketing specialists. Under Brainlabs ownership, Hanapin's operations and brand have been integrated into the broader Brainlabs organization, though its PPC Hero content brand has continued to maintain a presence. The acquisition marked a significant milestone in Hanapin's growth trajectory and positioned it within a global performance marketing group.