Hanapin Marketing

A well-established U.S. performance marketing agency known for PPC expertise, now operating as part of the Brainlabs global agency group

Hanapin Marketing, now part of Brainlabs following its acquisition announced on February 11, 2020, is a leading paid media and PPC agency headquartered in Bloomington, Indiana. The agency built its reputation on managing sophisticated, large-scale search, social, and display advertising campaigns for mid-market and enterprise clients, delivering measurable performance outcomes across platforms such as Google Ads, Microsoft Advertising, Meta, and LinkedIn. Beyond client services, Hanapin Marketing established itself as a thought leader in the PPC and paid media space through PPC Hero, one of the most widely read and respected blogs in the search marketing industry. The agency also produced the annual Hero Conf, a dedicated PPC conference that attracted practitioners and industry leaders from around the world, further cementing its authority in performance marketing. The acquisition by Brainlabs, a UK-based data-driven performance agency backed by private equity, brought Hanapin into a broader global network of specialist performance marketing agencies. The deal expanded Brainlabs' footprint in the United States and added Hanapin's deep PPC expertise and established client base to the group's capabilities. Hanapin's brand and operational identity have continued under the Brainlabs umbrella, contributing to the parent company's mission of combining technology, data science, and human expertise to drive advertising performance.