Automated AI-powered advertising campaign management for e-commerce sellers that optimizes bids and maximizes ROAS on Amazon and other marketplaces without requiring manual intervention or deep advertising expertise.
Last updated Feb 8, 2026
- Industry
- E-commerce Advertising Technology
- Business Model
- SaaS
- Target Market
- SMB
- Employee Count
- 11-50
- Funding
- $10M
- Revenue Range
- $1M-$10M
- Parent Company
- Teikametrics
- API Available
- Limited
Market Position
Mid-tier marketplace advertising automation platform focused on Amazon sellers
Overview
Sellozo is an e-commerce advertising optimization platform that specializes in automated campaign management for online marketplaces, particularly Amazon. The company provides AI-powered advertising solutions that help sellers and brands optimize their sponsored product campaigns, manage bids, and maximize return on ad spend (ROAS) across major e-commerce platforms. Sellozo's platform combines machine learning algorithms with marketplace-specific expertise to automate the complex process of managing pay-per-click advertising campaigns on Amazon, Walmart, and other marketplaces. As part of the e-commerce advertising technology ecosystem, Sellozo positions itself as a solution for sellers who want to improve their marketplace advertising performance without requiring deep expertise in campaign management. The platform offers automated bid optimization, keyword research, campaign analytics, and performance reporting tools designed specifically for marketplace sellers. In 2021, Sellozo was acquired by Teikametrics, a larger e-commerce optimization platform, which integrated Sellozo's technology into its broader suite of marketplace management tools.
Products & Features
Automated Campaign Management
AI-powered automation for Amazon Sponsored Products campaigns with automated bid optimization
Keyword Research & Optimization
Tools for discovering high-performing keywords and optimizing keyword targeting
Performance Analytics
Dashboard and reporting tools for tracking advertising performance and ROAS
Multi-Marketplace Support
Campaign management across Amazon, Walmart, and eBay marketplaces
Key Features
AI-powered bid optimizationAutomated campaign managementKeyword discovery and researchPerformance analytics and reportingROAS optimizationMulti-marketplace supportNegative keyword automationBudget management tools
Use Cases
Amazon sellers automating Sponsored Products campaignsSmall to medium-sized brands optimizing marketplace advertising spendE-commerce sellers managing multi-marketplace advertisingSellers looking to improve ROAS without hiring advertising specialists
Customer Segments
Amazon third-party sellersSmall to medium-sized e-commerce brandsWalmart marketplace sellersMulti-channel online retailers