Seller Labs
D · Extended EcosystemSubsidiaryEmpowers Amazon sellers to grow their businesses through data-driven insights, automated advertising optimization, and comprehensive seller tools that improve visibility, sales, and profitability on the Amazon marketplace.
Last updated Feb 18, 2026
- Industry
- E-commerce Advertising Technology
- Business Model
- SaaS
- Target Market
- SMB
- Employee Count
- 51-200
- Funding
- $10M
- Revenue Range
- $10M-$50M
- Parent Company
- Carbon6
- API Available
- Limited
Market Position
Leading provider of Amazon seller optimization tools with focus on advertising management and seller operations
Overview
Seller Labs is a software-as-a-service company that provides tools and services specifically designed for Amazon sellers and vendors. Founded in 2012, the company offers a suite of products that help e-commerce businesses optimize their Amazon presence, manage advertising campaigns, track performance metrics, and improve their overall marketplace operations. Their flagship products include Scope for product research, Ignite for Amazon PPC advertising management, and Feedback Genius for customer engagement and review generation. While not a traditional AdTech company in the programmatic advertising sense, Seller Labs operates within the e-commerce advertising technology space, focusing exclusively on Amazon's advertising ecosystem. The company serves thousands of Amazon sellers ranging from individual entrepreneurs to established brands, providing them with data-driven insights and automation tools to maximize their return on ad spend (ROAS) and improve their competitive positioning on the Amazon marketplace. Seller Labs has established itself as a significant player in the Amazon seller tools market, competing with other specialized Amazon optimization platforms.
Products & Features
Scope
Product research and keyword analysis tool for Amazon sellers to identify profitable opportunities and optimize listings
Ignite
Amazon PPC advertising management platform with automation, bid optimization, and campaign analytics
Feedback Genius
Automated email campaign tool for requesting product reviews and seller feedback from Amazon customers
Quantify
Analytics and reporting dashboard providing insights into Amazon business performance and metrics
Key Features
Amazon PPC campaign automation and optimizationKeyword research and product opportunity analysisAutomated customer feedback and review requestsPerformance analytics and reportingBid management and budget optimizationListing optimization recommendationsCompetitor tracking and analysis
Use Cases
Amazon PPC campaign management and optimizationProduct research and market opportunity identificationAutomated customer review generationListing optimization for improved search visibilityPerformance tracking and business analyticsCompetitor analysis and market intelligenceBudget allocation and ROAS optimization
Customer Segments
Amazon third-party sellersAmazon vendorsE-commerce entrepreneursSmall to medium-sized brands selling on AmazonAmazon FBA sellersPrivate label sellers