Provides access to China's internet users through search advertising with integration across Qihoo 360's security and browser ecosystem, offering an alternative to Baidu's dominance.
Last updated Feb 21, 2026 by AI Enrichment
Second-tier search engine in China, competing primarily with Baidu and Sogou
360 Search Ads is the advertising platform for 360 Search (also known as So.com), operated by Qihoo 360 Technology Co. Ltd. Launched in 2012, 360 Search quickly became one of China's top search engines, competing primarily with Baidu. The platform offers search advertising solutions including keyword-based ads, display advertising, and performance marketing tools tailored for the Chinese market. 360 Search Ads serves as a significant revenue driver for Qihoo 360, leveraging the company's large user base from its security software products and web browser. The platform provides advertisers access to hundreds of millions of Chinese internet users through search results pages and the broader 360 ecosystem. As part of China's digital advertising landscape, 360 Search Ads competes in a market dominated by Baidu while also facing competition from Sogou and other domestic search platforms. The platform integrates with Qihoo 360's broader product ecosystem, including its security software, mobile apps, and browser products, allowing for cross-platform advertising opportunities. Following Qihoo 360's privatization in 2016 and subsequent listing on the Shanghai Stock Exchange in 2018, 360 Search Ads continues to operate as a core component of the company's monetization strategy in China's competitive digital advertising market.
Pay-per-click text ads displayed in 360 Search results based on keyword targeting
Banner and visual ads across the 360 network including search results and partner sites
Ad placements optimized for mobile devices and 360's mobile browser
Analytics and optimization tools for campaign management and ROI tracking