Campaign Manager 360

Dominant enterprise ad server and campaign management platform, deeply integrated within the Google Marketing Platform ecosystem and widely adopted by large advertisers and agencies globally.

Campaign Manager 360 is Google's ad management and measurement system for advertisers and agencies, offering a holistic solution for ad serving, audience creation and management, and advanced measurement and reporting.¹ As an ad-serving platform, it brings together all the threads of digital advertising and provides a unified, deduplicated view of performance across all channels and devices.² It is a full-featured ad server capable of serving display, video, and rich media, and can also be used for social and email URLs, enabling channel measurement and attribution across all digital media.¹ Its Floodlight Tags feature allows advertisers to track user interactions including conversions, transactions, and landing page visits, attributing those interactions back to the individual ad, creative, placement, or campaign — down to a single piece of creative on a specific website with a specific call-to-action.¹ Google has also launched a Conversion Modeling feature within Campaign Manager 360 that enables accurate measurement of how audiences respond to ads while maintaining user privacy.¹ Source 1: cardinalpath.com — What is Google Campaign Manager 360? Source 2: e-dialog.group — Campaign Manager 360: Tracking & Reporting - e-dialog