Campaign Manager 360

Leading enterprise third-party ad server, deeply integrated within the Google Marketing Platform ecosystem and widely used by large advertisers and agencies globally.

Campaign Manager 360 (CM360) is Google's enterprise ad serving and campaign management platform, part of the Google Marketing Platform suite. It enables advertisers and agencies to traffic, manage, and measure digital advertising campaigns across display, video, rich media, and other digital channels from a centralized interface. Originally launched as DoubleClick Campaign Manager and later rebranded following Google's acquisition of DoubleClick, CM360 has become one of the most widely adopted third-party ad servers in the industry. The platform provides end-to-end campaign management capabilities including ad trafficking, creative asset management, audience targeting, frequency capping, and cross-channel attribution. Its robust reporting and measurement tools allow marketers to track impressions, clicks, conversions, and viewability metrics with a high degree of granularity. CM360 integrates natively with other Google Marketing Platform products such as Display & Video 360, Search Ads 360, and Google Analytics 4, making it a cornerstone of enterprise marketing stacks. As a product of Google, CM360 benefits from Google's global infrastructure, data privacy frameworks, and ongoing investment in measurement innovation — including cookieless measurement solutions as the industry transitions away from third-party cookies. It competes primarily with other enterprise ad servers and is positioned as the de facto standard for large advertisers and agencies managing complex, multi-channel digital campaigns.