Grasp

Niche leader in media governance and data-quality reconciliation for European and global brands and agencies

Grasp is a Paris-based SaaS platform specializing in media governance, data quality, and campaign monitoring for brands and agencies. The platform enables advertisers to audit their digital media investments, detect discrepancies, and ensure data integrity across campaigns and supply chains. With approximately 8,000 users worldwide, Grasp has established itself as a trusted tool for media controllers and ad operations teams seeking transparency and accountability in their programmatic and digital media spending. Grasp's core offering centers on reconciling data from multiple sources — DSPs, ad servers, publishers, and agencies — to surface discrepancies, billing errors, and performance anomalies. This positions the company squarely in the growing media audit and financial reconciliation segment of AdTech, where brands increasingly demand proof that their media budgets are being spent as planned. The platform supports governance workflows that allow procurement, finance, and marketing teams to collaborate on media accountability. In November 2023, Grasp was acquired by MiQ, the global programmatic media partner, and continues to operate as an independent business unit under MiQ's ownership. The acquisition reflects MiQ's strategy to expand its data and analytics capabilities and offer clients deeper transparency into their media investments. Grasp's independence within MiQ allows it to maintain its multi-partner, platform-agnostic positioning while benefiting from MiQ's global scale and client relationships.