MiQ acquires French media-governance MarTech company Grasp

MiQ announced the acquisition of French media-governance and data-quality SaaS company Grasp on November 6, 2023. Grasp's quality-assurance suite helps brands and agencies prevent compliance failures in digital advertising and recover spend lost to non-compliance, serving ~8,000 users worldwide including L'Oréal, PepsiCo, Havas Media Group, and WPP. Post-acquisition, Grasp continues to operate as an independent business unit under MiQ.