LiveRamp

LiveRamp has launched an Agentic Partner Program designed to accelerate the deployment of agentic AI capabilities for its customers. The program is structured to enable technology partners to integrate with LiveRamp's data collaboration and identity infrastructure, allowing AI agents to operate across the data ecosystem in a more automated and intelligent manner. This initiative reflects LiveRamp's strategic pivot toward supporting AI-driven workflows that can autonomously execute tasks such as audience activation, data clean room operations, and identity resolution at scale.

This launch positions LiveRamp at the intersection of two major industry trends: data collaboration and agentic AI. By formalizing a partner ecosystem around agentic deployments, LiveRamp is creating a competitive moat that could differentiate it from other data connectivity platforms such as Snowflake, Habu, and InfoSum. The move signals a broader industry shift where identity and data infrastructure providers are evolving beyond passive data pipes into active, AI-orchestrated platforms. For advertisers and publishers, this could mean faster, more automated audience strategies with less manual intervention, potentially compressing campaign setup timelines and improving data utility. It also raises important questions around data governance and privacy compliance as AI agents gain greater autonomy over sensitive consumer data assets.