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Google launches Privacy Sandbox for Android

Launch
February 1, 2024

Last updated Feb 26, 2026 by the ATDb Editorial Team · Connections updated May 29, 2026

Overview

Google officially launched Privacy Sandbox for Android, introducing new privacy-preserving advertising APIs including Topics, FLEDGE, and Attribution Reporting. This represents Google's alternative to traditional mobile advertising identifiers like GAID, fundamentally changing mobile app advertising.