Google launches Privacy Sandbox for Android
LaunchFebruary 1, 2024
Last updated Feb 26, 2026 by the ATDb Editorial Team · Connections updated May 29, 2026
Overview
Google officially launched Privacy Sandbox for Android, introducing new privacy-preserving advertising APIs including Topics, FLEDGE, and Attribution Reporting. This represents Google's alternative to traditional mobile advertising identifiers like GAID, fundamentally changing mobile app advertising.