Jennifer Pelino — Chief Commercial Officer & President, Data Cloud at Sports Innovation Lab

Jennifer Pelino has joined Sports Innovation Lab as Chief Commercial Officer and President of Data Cloud, a dual-role appointment that signals the company's aggressive push into data monetization and commercial expansion. Sports Innovation Lab is a sports data and analytics company known for its Fluid Fan research and audience intelligence platform, which helps brands, leagues, and media companies understand sports consumer behavior. Pelino brings extensive AdTech and data industry experience to the role, having previously served as EVP of Media at IRI (now Circana), where she was instrumental in building out their media and data partnerships ecosystem. This appointment reflects Sports Innovation Lab's strategic intent to scale its Data Cloud offering as a commercial product, positioning it as a competitive intelligence and audience data platform for advertisers, sponsors, and rights holders. The dual CCO and President title suggests Pelino will oversee both revenue generation and the operational leadership of the Data Cloud business unit, indicating this is a significant organizational investment in the product line. The move is notable in the broader context of sports media and AdTech convergence, where sports audience data is increasingly valuable for targeting, sponsorship measurement, and cross-platform advertising strategies. As streaming rights, CTV, and live sports advertising continue to grow, platforms that can provide verified, behavioral sports fan data are becoming critical infrastructure for media buyers and brand marketers.

Pelino's appointment has meaningful implications for the AdTech and sports media data landscape. Her background at IRI/Circana, a major consumer data and measurement firm, brings credibility and a network of brand and agency relationships that Sports Innovation Lab can leverage to accelerate enterprise sales of its Data Cloud product. This positions Sports Innovation Lab more directly as a data and identity solutions provider, not just a research and consulting firm, which expands its competitive surface area against companies like Nielsen, Comscore, and sports-focused data startups. The move also reflects a broader industry trend of measurement and data executives migrating toward sports-specific platforms as live sports becomes the most premium and resilient advertising environment. For the AdTech ecosystem, this signals growing institutional investment in sports audience data as a distinct and monetizable asset class, with implications for identity resolution, sponsorship analytics, CTV targeting, and retail media integrations tied to sports fandom.