Oracle Moat
Moat provided independent, MRC-accredited measurement of ad viewability, attention, and brand safety, giving advertisers and publishers a trusted third-party verification layer to ensure media quality and accountability in digital advertising spend.
Last updated Jun 1, 2026 by ATDb automated enrichment
- Industry
- Ad Measurement & Verification
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 201-500
- Funding
- Acquired by Oracle for approximately $850M in 2017
- Stock Symbol
- ORCL
- Parent Company
- Oracle Advertising
- API Available
- No
Was a top-tier, MRC-accredited independent ad measurement and verification provider widely used across the programmatic advertising ecosystem before being shut down in 2024.
Oracle Moat was a prominent digital advertising measurement and analytics company that originated as an independent startup before being acquired by Oracle in 2017 for approximately $850 million. The platform specialized in providing advertisers, agencies, and publishers with independent verification of ad viewability, attention metrics, brand safety, and invalid traffic (IVT) detection across display, video, mobile, and connected TV environments. Moat became one of the most widely adopted third-party measurement solutions in the industry, trusted by major brands and media companies to validate that their ads were actually seen by real humans in brand-safe contexts.
Moat Analytics
Core analytics dashboard providing viewability, attention, and engagement metrics for display and video advertising campaigns across desktop, mobile, and CTV.
Moat Pro
Self-serve measurement tool allowing publishers and advertisers to track ad performance and viewability metrics in real time.
Invalid Traffic (IVT) Detection
Sophisticated bot detection and invalid traffic filtering to ensure ad impressions were delivered to real human audiences.
Brand Safety Measurement
Tools to verify that ads appeared in brand-safe content environments, protecting advertiser reputation.
Attention Metrics
Proprietary metrics measuring consumer attention and engagement beyond simple viewability, including hover rates, interaction rates, and time-in-view.
Video Measurement
Specialized measurement for in-stream and out-stream video advertising, including completion rates and viewable impressions.