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Oracle Moat ceased operations on January 1, 2024
Oracle Moat

Oracle Moat

Ad Measurement & VerificationProduct· part of Oracle Advertisingoracle.com

Moat provided independent, MRC-accredited measurement of ad viewability, attention, and brand safety, giving advertisers and publishers a trusted third-party verification layer to ensure media quality and accountability in digital advertising spend.

Last updated Jul 13, 2026 by the ATDb Editorial Team

Founded
2010
HQ
Austin, Texas, United States
Parent
Oracle Advertising
Connections
42

At a glance

Employees
201-500
Funding
Acquired by Oracle for approximately $850M in 2017
Stock
ORCL
34integrations1competitors1corporate family
Verification & MeasurementAd Fraud PreventionVerification Platform

About

Was a top-tier, MRC-accredited independent ad measurement and verification provider widely used across the programmatic advertising ecosystem before being shut down in 2024.

Oracle Moat was a prominent digital advertising measurement and analytics company that originated as an independent startup before being acquired by Oracle in 2017 for approximately $850 million. The platform specialized in providing advertisers, agencies, and publishers with independent verification of ad viewability, attention metrics, brand safety, and invalid traffic (IVT) detection across display, video, mobile, and connected TV environments. Moat became one of the most widely adopted third-party measurement solutions in the industry, trusted by major brands and media companies to validate that their ads were actually seen by real humans in brand-safe contexts.

Business model

SaaS

Target market

Enterprise

What they offer

  • Moat Analytics

    Core analytics dashboard providing viewability, attention, and engagement metrics for display and video advertising campaigns across desktop, mobile, and CTV.

  • Moat Pro

    Self-serve measurement tool allowing publishers and advertisers to track ad performance and viewability metrics in real time.

  • Invalid Traffic (IVT) Detection

    Sophisticated bot detection and invalid traffic filtering to ensure ad impressions were delivered to real human audiences.

  • Brand Safety Measurement

    Tools to verify that ads appeared in brand-safe content environments, protecting advertiser reputation.

  • Attention Metrics

    Proprietary metrics measuring consumer attention and engagement beyond simple viewability, including hover rates, interaction rates, and time-in-view.

  • Video Measurement

    Specialized measurement for in-stream and out-stream video advertising, including completion rates and viewable impressions.

Key features

MRC-accredited viewability measurementInvalid traffic (IVT) and bot detectionAttention and engagement metricsBrand safety verificationCross-platform measurement (desktop, mobile, CTV)Real-time reporting and analytics dashboardsVideo ad measurement and completion trackingPublisher and advertiser-side measurement tools

Use cases

Verifying ad viewability for brand advertising campaignsDetecting and filtering invalid traffic and ad fraudMeasuring video ad completion and engagement ratesEnsuring brand safety across programmatic inventoryProviding publishers with transparency into ad quality metricsBenchmarking campaign performance against industry standardsSupporting media buying accountability and optimization

Customer segments

Fortune 500 brand advertisersGlobal media agencies and agency holding companiesPremium digital publishersProgrammatic platforms and DSPsAd networks and SSPsVideo streaming platforms

Tech & specs

Technology stack

JavaScript ad tags and measurement pixelsMachine learning for IVT detectionReal-time bidding (RTB) integrationCloud-based data processing infrastructureAPI-based integrations with ad servers and DSPs

Security & compliance

MRC AccreditationGDPRCCPATAG (Trustworthy Accountability Group) Certified

Deployment

Cloud

API

No

Explore further

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