Oracle Moat

Leading third-party ad verification and viewability measurement provider within Oracle Advertising ecosystem

Oracle Moat is a leading digital advertising analytics and measurement platform that was acquired by Oracle Data Cloud (now Oracle Advertising) in 2017. Originally founded as Moat in 2010, the company pioneered viewability measurement and attention analytics for digital advertising, helping advertisers and publishers understand whether ads are actually being seen by real humans. Moat became an industry standard for ad verification, providing metrics on viewability, invalid traffic, brand safety, and attention across display, video, mobile, and social media advertising. As part of Oracle Advertising, Moat Analytics continues to serve as a critical measurement solution for brands, agencies, and publishers seeking to verify ad delivery quality and optimize campaign performance. The platform is integrated into Oracle's broader advertising and data ecosystem, offering measurement capabilities that span across multiple channels and formats. Moat is accredited by the Media Rating Council (MRC) and remains one of the most widely adopted third-party verification solutions in the digital advertising industry, competing directly with platforms like Integral Ad Science (IAS) and DoubleVerify.