JG
Jonah Goodhart
Jonah Goodhart is Co-Founder and CEO of Mobian, focused on context and transparency in digital advertising. A serial AdTech entrepreneur, he previously co-founded Right Media (acquired by Yahoo) and Moat (acquired by Oracle), helping shape programmatic trading and ad measurement.
Last updated Jun 6, 2026 by the ATDb Editorial Team
AI-drafted from public sources3 sources cited
- Years in industry
- 22 years
Bio
Jonah Goodhart is Co-Founder and CEO of Mobian, focused on context and transparency in digital advertising. A serial AdTech entrepreneur, he previously co-founded Right Media (acquired by Yahoo) and Moat (acquired by Oracle), helping shape programmatic trading and ad measurement.
Career
CEO
Moat · 2010–2019
Roles with a cited source. All linked roles are in the Roles tab.
Expertise & education
Expertise
Ad VerificationViewability MeasurementAttention MetricsBrand SafetyProgrammatic AdvertisingAd ExchangesDigital Advertising AnalyticsMarketplace Dynamics
Education
- BA, Brown University
Speaking topics
Ad Verification and Brand SafetyViewability and Attention MeasurementThe Future of Programmatic AdvertisingBuilding and Scaling AdTech CompaniesIndustry Standards and Transparency in Digital Advertising
Recognition
Notable achievements
- Co-founded MOAT, acquired by Oracle Data Cloud in 2017 for approximately $850 million
- Co-founded Right Media, one of the first programmatic ad exchanges, acquired by Yahoo! in 2007 for approximately $680 million
- Helped establish industry-wide viewability and attention measurement standards in collaboration with the IAB and MRC
- Built MOAT into the de facto third-party measurement standard adopted by major brands, agencies, and platforms globally
Awards
Frequently cited on AdTech industry influence and innovator lists
Connection details