J
Jonah Goodhart
Co-Founder & CEO at Mobian
Co-founding Right Media, one of the first ad exchanges, and MOAT, the industry-defining ad verification and attention measurement platform — two landmark exits totaling over $1.5 billion that shaped the infrastructure of modern digital advertising.
Last updated May 30, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026
Bio
Jonah Goodhart is Co-Founder and CEO of Mobian, focused on context and transparency in digital advertising. A serial AdTech entrepreneur, he previously co-founded Right Media (acquired by Yahoo) and Moat (acquired by Oracle), helping shape programmatic trading and ad measurement.
Previous Roles
Co-founder and CEO
MOAT (2010-2017)
Co-founder
Right Media (2003-2007)
Executive
Yahoo! (post Right Media acquisition) (2007-2009)
Expertise
Ad VerificationViewability MeasurementAttention MetricsBrand SafetyProgrammatic AdvertisingAd ExchangesDigital Advertising AnalyticsMarketplace Dynamics
Education
- BA, Brown University
Notable Achievements
- Co-founded MOAT, acquired by Oracle Data Cloud in 2017 for approximately $850 million
- Co-founded Right Media, one of the first programmatic ad exchanges, acquired by Yahoo! in 2007 for approximately $680 million
- Helped establish industry-wide viewability and attention measurement standards in collaboration with the IAB and MRC
- Built MOAT into the de facto third-party measurement standard adopted by major brands, agencies, and platforms globally
Awards
Frequently cited on AdTech industry influence and innovator lists
Speaking Topics
Ad Verification and Brand SafetyViewability and Attention MeasurementThe Future of Programmatic AdvertisingBuilding and Scaling AdTech CompaniesIndustry Standards and Transparency in Digital Advertising
Board Memberships
MOAT (Oracle)
Advisory Roles
Various early-stage AdTech companies (specific names not publicly confirmed)
Connections