Jonah Goodhart

Jonah Goodhart is one of the most consequential builders in advertising technology, having co-founded two companies that fundamentally reshaped how digital advertising is bought, sold, and measured. He is best known as co-founder of MOAT, the ad verification and analytics platform that became the industry standard for viewability, attention metrics, and brand safety — ultimately acquired by Oracle Data Cloud in 2017 for approximately $850 million. MOAT's measurement infrastructure was adopted by major brands, agencies, and publishers worldwide, and its methodologies helped define how the industry thinks about ad quality and effectiveness. Before MOAT, Goodhart co-founded Right Media in 2003, one of the earliest and most influential ad exchanges. Right Media pioneered the concept of open marketplace programmatic trading, laying critical groundwork for what would become the modern programmatic ecosystem. Yahoo! acquired Right Media in 2007 for approximately $680 million, cementing Goodhart's reputation as a visionary operator at the frontier of digital advertising infrastructure. His back-to-back exits represent a rare track record of identifying and solving foundational industry problems before the market fully recognized them. Following Oracle's acquisition of MOAT, Goodhart has remained engaged as a board member while also advising and investing in emerging AdTech companies. He has been a close collaborator with industry bodies including the IAB and MRC in establishing viewability and measurement standards, making him not only a builder but a standards-setter whose influence extends across the competitive landscape. His career arc — from ad exchange pioneer to measurement authority — reflects a consistent focus on bringing transparency and accountability to digital advertising markets.

• BA, Brown University

• Co-founded MOAT, acquired by Oracle Data Cloud in 2017 for approximately $850 million
• Co-founded Right Media, one of the first programmatic ad exchanges, acquired by Yahoo! in 2007 for approximately $680 million
• Helped establish industry-wide viewability and attention measurement standards in collaboration with the IAB and MRC
• Built MOAT into the de facto third-party measurement standard adopted by major brands, agencies, and platforms globally