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Nielsen Digital
Data & Analytics
Tier BTechnology Enabler
Nielsen Digital enables advertising technology through data & analytics platform
Updated 3 months ago ⚠️
Founded1923
Employees10,000-50,000
New York, New York
Funding$N/A
Data & Analytics
Why This Matters to AdTech
BTechnology Enabler
Nielsen Digital is a leading data analytics company that provides valuable insights into digital consumer behavior, making it a crucial technology enabler within the adtech ecosystem. By offering comprehensive data and analytics solutions, Nielsen Digital empowers businesses to understand and optimize their digital strategies.
Primary Use Cases in AdTech
- •Audience measurement
- •Campaign analytics
- •Content performance analysis
Key Integrations
Demand-side platforms (DSPs)Supply-side platforms (SSPs)Ad servers
Market Impact
8/10
AI Analysis80% confidence
Nielsen Digital is a leading data analytics company that provides comprehensive insights into digital consumer behavior. They offer a range of products and services to help businesses understand and optimize their digital strategies.
Rich Data Profile(90/100)
Quick Facts
- Industry
- Data Analytics
- Status
- active
- Founded
- 1923
- Employees
- 10,000-50,000
- Location
- New York, New York
Contact & Links
Data Quality & Trust
Verified Information
1 source confirmed
Data Completeness100%
Profile Completeness100%
Last updated: 11/15/2025