Samba TV

Leading independent ACR-based TV data and cross-screen measurement provider with one of the largest smart TV data footprints globally

Samba TV is a leading television data and analytics company that leverages its proprietary Automatic Content Recognition (ACR) technology, embedded in over 50 million smart TVs worldwide, to capture real-time viewership data at massive scale. The company transforms this data into actionable insights for advertisers, agencies, and media companies, enabling precise audience targeting, cross-screen campaign measurement, and competitive intelligence across linear TV, connected TV (CTV), and digital platforms. Founded in 2008 and headquartered in San Francisco, Samba TV has built a unique data asset by partnering directly with TV manufacturers to integrate its ACR software at the firmware level. This first-party data collection approach gives Samba TV a differentiated position in the market, providing deterministic viewership signals rather than panel-based estimates. The company's platform supports a wide range of use cases including TV audience extension, reach and frequency measurement, attribution, and brand lift studies. In the rapidly evolving TV advertising landscape, Samba TV occupies a critical position as a neutral measurement and data provider bridging traditional broadcast and the streaming era. The company has expanded its capabilities through acquisitions and partnerships, including its acquisition of the AI video intelligence company Semasio and partnerships with major streaming platforms, broadcasters, and DSPs. Samba TV competes with companies like iSpot.tv, VideoAmp, Comscore, and Nielsen in the TV measurement and audience data space.