Samba TV

Leading ACR data provider with significant smart TV footprint

Samba TV is a television technology company that specializes in automatic content recognition (ACR) and viewership data analytics. The company's software is embedded in smart TVs from major manufacturers, allowing it to collect real-time viewing data from millions of households. This data is used to provide advertisers, media companies, and brands with insights into TV viewing behavior and enable targeted, cross-screen advertising campaigns. Samba TV's platform bridges the gap between traditional TV advertising and digital marketing by offering detailed audience measurement, attribution, and targeting capabilities. The company works with major TV manufacturers, streaming platforms, advertisers, and agencies to deliver actionable insights about what content viewers are watching across linear TV, streaming services, and connected devices. Their technology enables advertisers to understand the effectiveness of their TV campaigns and reach specific audiences across multiple screens. As a key player in the convergence of traditional TV and digital advertising, Samba TV competes in the rapidly evolving connected TV (CTV) and measurement space. The company has established itself as a significant data provider in the AdTech ecosystem, offering unique first-party viewing data that helps brands optimize their media spending and understand cross-platform audience behavior.