Seven West Media

Australia's largest free-to-air television network operator and a leading digital media publisher, competing for national brand advertising budgets

Seven West Media (SWM) is one of Australia's most prominent media companies, best known for operating the Seven Network, the country's most-watched free-to-air television network. The company's portfolio spans broadcast television, digital streaming (7plus), newspapers (The West Australian), and a range of digital properties, making it a major force in Australian media and advertising. Seven West Media reaches millions of Australians weekly across its linear and digital platforms, giving advertisers access to one of the largest and most diverse audiences in the country. In the AdTech ecosystem, Seven West Media plays a significant role as a premium publisher and media owner. Its 7plus streaming platform has grown substantially, offering advertisers connected TV (CTV) and video-on-demand (VOD) inventory alongside traditional broadcast. The company has invested in data and audience targeting capabilities, enabling advertisers to leverage first-party data for more precise campaign delivery across its owned-and-operated properties. SWM also participates in programmatic advertising through partnerships with demand-side platforms and ad tech vendors. Seven West Media competes directly with Nine Entertainment, Network Ten (Paramount), and digital-native platforms such as YouTube and Meta for Australian advertising budgets. The company has been focused on growing its digital and streaming revenue to offset secular declines in linear TV advertising, positioning 7plus as a key growth vehicle. Its scale, premium content (including sports rights such as the AFL and Olympics), and first-party data assets represent its core competitive advantages in the Australian advertising market.