X and Samba Partner to Quantify the Real-World Impact of Entertainment Advertising

Samba Analytics provides insights on X campaigns that drive media consumption on streaming platforms, linear TV and at movie theaters Samba, the global leader in media intelligence, announced a strategic partnership with X that will provide entertainment marketers with independent, third-party measurement for how advertising campaigns on the X platform influence real-world consumer behavior. Initial […]

Last updated Sep 15, 2026 by ATDb automated enrichment