Prime Video Ads

One of the largest CTV ad platforms in the US by reach, backed by Amazon's first-party data and e-commerce attribution capabilities

Prime Video Ads is Amazon's dedicated advertising business built on top of the Prime Video streaming platform, which transitioned to an ad-supported model on January 29, 2024. With approximately 115 million monthly active viewers in the United States alone, it instantly became one of the largest ad-supported streaming environments in the world, rivaling legacy broadcast and cable networks in reach while offering the precision targeting capabilities of a digital-native platform. The business operates a structured CPM-based advertising model with distinct tiers designed to accommodate different advertiser budgets and campaign objectives. Preferred CPM packages are priced around $26, Guaranteed CPM packages at approximately $34, and high-impact Sponsorship packages ranging from $600,000 to $8 million, enabling everything from performance-focused brand campaigns to tentpole event sponsorships. This tiered structure reflects Amazon's strategy to attract both large brand advertisers seeking premium placements and mid-market advertisers seeking measurable reach. What makes Prime Video Ads uniquely powerful in the AdTech ecosystem is its integration with Amazon's broader advertising infrastructure, including Amazon DSP, Amazon Marketing Cloud, and the company's unparalleled first-party purchase and behavioral data. Advertisers can connect streaming ad exposure directly to downstream purchase behavior on Amazon.com, closing the attribution loop in a way that traditional TV and most streaming competitors cannot match. This positions Prime Video Ads as a formidable competitor to YouTube, Hulu, Peacock, Paramount+, and Netflix's ad tier, while also challenging traditional linear TV upfront spending.