Paramount Plus Ads

A major premium CTV advertising platform backed by Paramount's extensive content library and cross-portfolio media reach

Paramount+ Ads is the advertising sales and monetization arm of Paramount+, the streaming platform operated by Paramount Global. It enables brands and agencies to reach highly engaged audiences through premium video advertising inventory embedded within Paramount+'s extensive content catalog, which includes live sports, news, and entertainment programming from CBS, MTV, BET, Nickelodeon, Comedy Central, and more. The division operates within Paramount's broader streaming advertising ecosystem, which has grown significantly as the platform expanded its ad-supported tier. Paramount+ Ads offers a range of advertising formats including pre-roll, mid-roll, and branded content integrations, leveraging first-party audience data to enable precise targeting. The platform benefits from Paramount's cross-portfolio reach, allowing advertisers to extend campaigns across linear TV and streaming simultaneously through unified buying solutions. Its Paramount Advertising unit provides a centralized hub for brands to access inventory across both Paramount+ and Pluto TV, Paramount's free ad-supported streaming TV (FAST) service. In the competitive streaming advertising landscape, Paramount+ Ads competes with ad-supported tiers from Netflix, Disney+, Peacock, and Max, as well as established AVOD platforms like Hulu. Its competitive differentiation lies in its combination of live sports rights (including NFL, UEFA Champions League, and March Madness), premium entertainment content, and the scale of Paramount's broader media portfolio. The platform is positioned as a key destination for advertisers seeking brand-safe, premium streaming video environments with measurable audience reach.