Paramount Plus Ads

Major premium streaming ad platform competing in the top tier of U.S. AVOD/SVOD advertising alongside Peacock, Hulu, and Disney+

Paramount+ Ads is the advertising sales and monetization arm of Paramount+, the subscription video-on-demand streaming service owned by Paramount Global (formerly ViacomCBS). The division enables brands and agencies to reach audiences through streaming video advertising across Paramount+'s extensive content catalog, which includes CBS, MTV, Nickelodeon, BET, Comedy Central, and Paramount Network programming, as well as original series and live sports including NFL and UEFA Champions League. The advertising offering operates on a hybrid model, with Paramount+ providing both ad-supported (Paramount+ with Showtime Essential tier) and ad-free subscription tiers. Paramount Advertising, the broader umbrella sales organization, unifies ad sales across Paramount's linear and streaming properties, giving advertisers access to cross-platform reach. The platform leverages Paramount's first-party data and audience insights to offer targeted advertising solutions including addressable, programmatic, and direct-sold inventory. In the competitive streaming ad market, Paramount+ competes with Peacock, Hulu, Disney+, Max, and Netflix for premium video ad dollars. Paramount has invested in its EyeQ streaming advertising platform, which aggregates inventory across Paramount+ and Pluto TV (its free ad-supported streaming service), giving advertisers a unified streaming buy. The combination of premium content, live sports rights, and a broad FAST/SVOD footprint positions Paramount Ads as a significant player in the connected TV and streaming advertising ecosystem.