Paramount Plus Ads

Major streaming advertising platform backed by legacy media company with premium content library

Paramount Plus Ads represents the advertising business unit of Paramount+, the streaming service from Paramount Global (formerly ViacomCBS). It provides advertisers with access to premium video inventory across Paramount+'s extensive library of content, including original series, movies, live sports, and news programming. The platform offers various ad formats and targeting capabilities to reach audiences across connected TV (CTV) and streaming environments. As part of Paramount Global's broader advertising ecosystem, Paramount Plus Ads leverages the company's first-party data and advanced advertising technology to deliver targeted campaigns. The platform competes in the rapidly growing streaming advertising market, offering advertisers access to Paramount's valuable content including CBS, MTV, Nickelodeon, and Paramount Pictures properties. The service operates both ad-supported and premium subscription tiers, with the ad-supported tier providing cost-effective access to content while generating advertising revenue. Paramount Plus Ads integrates with Paramount's larger advertising technology stack, including EyeQ (their data and insights platform), and offers programmatic buying capabilities alongside direct sales. The platform serves major brand advertisers seeking premium, brand-safe streaming inventory with sophisticated audience targeting and measurement capabilities.