Skip to content
ATDbbeta
Brief

Paramount Plus Ads

Streaming Video AdvertisingDivision· part of Paramount+

Paramount Plus Ads is the advertising arm of Paramount's direct-to-consumer video-on-demand streaming platform, which carries movies, live sports, news, and original programming.

Last updated Oct 6, 2026 by the ATDb Editorial Team

Founded
2021
HQ
New York, New York, United States
Parent
Paramount+
Connections
22

AI-drafted from public sources2 sources cited

At a glance

Employees
1001-5000
Revenue
$1B+
Stock
PARA
13integrations8competitors1corporate family
CTV PlatformProgrammatic Platform

About

A major premium CTV advertising platform backed by Paramount's extensive content library and cross-portfolio media reach

Paramount Plus Ads is the advertising arm of Paramount's direct-to-consumer video-on-demand streaming platform, which carries movies, live sports, news, and original programming. Advertisers can purchase ad inventory through the Paramount Ad Manager, a self-service buying platform that connects them with advertising across all Paramount-owned channels, including Paramount+ and Showtime. The platform generates revenue primarily through ad sales. Ads appear predominantly on the Essential subscription tier, with the Premium tier offering a more limited ad experience. Ad frequency on the Essential plan can reach approximately four to six minutes of advertising per hour. Source 1: cloudwards.net — How to Block Ads on Paramount Plus [Ad-Free Experience] Source 2: idearocketanimation.com — How To Advertise On Streaming Services to Reach Your ...

Business model

Media / Advertising Sales

Target market

Enterprise

What they offer

  • Streaming Ad Inventory

    Pre-roll, mid-roll, and post-roll video ad placements within Paramount+'s on-demand and live content

  • Paramount Advertising

    Unified advertising platform spanning Paramount+, Pluto TV, and linear Paramount networks for cross-platform campaign execution

  • Audience Targeting

    First-party data-driven audience segmentation and targeting tools for precise reach across Paramount's streaming viewers

  • Branded Content & Integrations

    Custom branded content opportunities and in-show integrations across Paramount's premium programming

  • Live Sports Advertising

    Premium ad inventory within live sports broadcasts including NFL, UEFA Champions League, and NCAA March Madness

  • Programmatic Buying

    Programmatic access to Paramount+ streaming inventory via private marketplace (PMP) and programmatic guaranteed deals

Key features

Premium brand-safe streaming video environmentFirst-party audience data targetingCross-platform linear and streaming unified buyingLive sports and tentpole event advertisingProgrammatic and direct buying optionsAdvanced measurement and attribution reportingCustom branded content integrationsAd-supported tier with broad subscriber reach

Use cases

Brand awareness campaigns targeting streaming audiencesLive sports sponsorships and in-game advertisingAudience-targeted video advertising using first-party dataCross-platform campaigns spanning linear TV and streamingBranded content and entertainment integrationsProgrammatic CTV buying via private marketplace dealsReaching cord-cutters and streaming-first audiences

Customer segments

National brand advertisersMedia agencies and holding companiesProgrammatic buyers and trading desksSports marketers and sponsorsEntertainment and consumer goods brandsAutomotive advertisersFinancial services advertisers

Tech & specs

Technology stack

First-party audience data platformProgrammatic ad serverPrivate marketplace (PMP) infrastructureDynamic ad insertion (DAI)Cross-platform measurement and attribution toolsIdentity resolution technology

Security & compliance

CCPAGDPRIAB standards complianceBrand safety controls

Deployment

Cloud

API

Limited

Explore further

3 views
On the AtlasConnected TVOn the Mapby country + regionOn the GraphNetwork around Paramount Plus Ads