Paramount+

Major streaming service competing in the premium SVOD market with both ad-supported and ad-free tiers

Paramount+ is a subscription video-on-demand (SVOD) streaming service owned and operated by Paramount Global (formerly ViacomCBS). Launched in March 2021 as a rebrand and expansion of CBS All Access, the platform offers a comprehensive library of content from Paramount's extensive portfolio of brands including CBS, MTV, Nickelodeon, BET, Comedy Central, and Paramount Pictures. The service features original programming, live sports (including NFL and UEFA Champions League), news through CBS News, and a vast catalog of movies and television series spanning multiple decades. While Paramount+ is primarily a content streaming platform rather than a traditional AdTech company, it operates within the digital advertising ecosystem through its ad-supported subscription tier. This tier generates revenue through video advertising, making it relevant to the AdTech industry as both an advertising inventory supplier and a platform that leverages programmatic advertising technology. The service competes in the highly competitive streaming market against Netflix, Disney+, HBO Max, Hulu, and others, differentiating itself through its combination of premium content, live sports, and news programming. Paramount+ represents Paramount Global's strategic shift toward direct-to-consumer distribution and participates in the broader connected TV (CTV) advertising market.