Paramount+

Major streaming platform with a large ad-supported subscriber base, offering programmatic and direct advertising solutions across premium live sports and entertainment content

Paramount+ is a streaming service owned by Paramount, a Skydance Corporation, offering a broad content library drawn from brands including BET, CBS, CBS Sports, CMT, Comedy Central, MTV, Nickelodeon, Paramount Pictures, and Showtime.¹ Approximately 58% of its 79.6 million subscribers are on an ad-supported plan, representing roughly 46 million addressable households for advertisers.² On the ad tech side, Paramount has introduced guaranteed programmatic placement in live sports, beginning with in-game programmatic buying for select ad units, debuting with its UFC programming.³ To support this, Paramount has established a private marketplace with biddable inventory through partnerships with Amazon DSP, Google's Display & Video 360, The Trade Desk, and Yahoo DSP, available across UFC preliminaries and Fight Nights, while main card events are sold exclusively as Streaming Fixed Units.³ For audience targeting, advertisers can move beyond broad daypart buying to reach specific households based on demographics, household income, interests, and life events, with the option to match first-party customer lists via a secure clean room to model lookalike audiences.² Source 1: paramountplus.com — About Sneak Peak Source 2: adduro.io — Paramount+ Advertising: 79.6M Subs Source 3: adweek.com — Paramount Steps Up Its Game With Programmatic Ads in ...