Paramount+

Major premium streaming platform with a significant ad-supported tier, competing in the top tier of SVOD/AVOD services for both subscribers and CTV ad spend

Paramount+ is the flagship streaming service of Paramount Skydance Corporation (the merged parent entity formed when Skydance Media acquired Paramount Global on August 7, 2025; ticker: PSKY). Paramount+ launched in its current form in March 2021, with the premium tier rebranded from "Paramount+ with Showtime" to simply "Paramount+ Premium" in June 2025 as a rebrand of CBS All Access. The platform offers a vast content library spanning Paramount Pictures films, CBS broadcast content, MTV, Nickelodeon, BET, Comedy Central originals, and live sports including NFL, UEFA Champions League, and March Madness. With both ad-free and ad-supported subscription tiers, Paramount+ serves as a significant vehicle for connected TV (CTV) advertising, enabling brands to reach engaged audiences across premium content environments. In the AdTech ecosystem, Paramount+ operates through Paramount Advertising, which provides advertisers with advanced targeting capabilities, first-party data segments, and programmatic buying options via its streaming inventory. The platform supports audience-based buying, contextual targeting, and measurement solutions that allow brands to track reach, frequency, and attribution across its CTV and digital properties. Paramount Advertising also integrates with major demand-side platforms (DSPs) and offers direct deals for premium sponsorships and branded content. Paramount+ competes directly with Netflix, Disney+, Max, Peacock, and Amazon Prime Video in the streaming wars, while also vying for CTV ad dollars against Hulu, Peacock, and Tubi. The service has grown to tens of millions of subscribers globally, with a strong international expansion strategy. Its ad-supported Essential tier is particularly relevant to advertisers seeking scale in premium streaming environments, and Paramount Global's broader portfolio of linear and digital assets makes it a formidable partner for cross-platform advertising campaigns.