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ADWEEK TV Advantage: Could Upfront Week Change Permanently? | ATDb

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ADWEEK TV Advantage: Could Upfront Week Change Permanently?

ADWEEK TV Advantage: Could Upfront Week Change Permanently?

AdweekApril 9, 2026Bill BradleyRead original

Last updated Apr 9, 2026 by RSS Ingestion

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From measurement to Paramount's endgame, here are the big questions looming over the upfront.