IMDB TV Ads

Amazon-owned AVOD advertising product that served as an early entrant in the premium free streaming TV ad space before being absorbed into Amazon's broader advertising portfolio

IMDb TV Ads was the advertising solution built around IMDb TV, Amazon's free, ad-supported streaming service that operated under the IMDb brand. Launched as a distinct AVOD (advertising-based video on demand) offering, it gave advertisers access to premium long-form streaming video inventory — including movies, TV series, and IMDb Originals — reaching audiences who had shifted away from traditional pay-TV. The product was positioned as a brand-safe, premium environment leveraging Amazon's first-party shopper and viewer data to deliver highly targeted connected TV (CTV) campaigns. In 2022, IMDb TV was rebranded to Amazon Freevee, consolidating the streaming service under a more recognizable Amazon umbrella brand. With this change, the advertising product associated with IMDb TV transitioned into Amazon's broader streaming TV ads portfolio, now accessible through Amazon's advertising platform at advertising.amazon.com. The rebranding reflected Amazon's strategy to unify its ad-supported streaming assets and compete more directly with Peacock, Tubi, and Pluto TV in the AVOD space. Amazon Freevee itself was subsequently sunset in August 2025, with its content folded into Prime Video, effectively ending the distinct IMDb TV / Freevee brand lineage. Streaming TV advertising inventory from what was once IMDb TV now lives within Amazon's consolidated Prime Video and streaming TV ads offerings. The IMDb TV Ads product name is no longer in active use, but its legacy represents an important chapter in Amazon's expansion into ad-supported streaming and the broader CTV advertising ecosystem.