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Brief
IMDB TV Ads was rebranded to Amazon Freevee (Jan 2022) and merged into Prime Video (Jan 2025)— see Prime Video for current status.
IMDB TV Ads

IMDB TV Ads

Connected TVDivisionadvertising.amazon.com

IMDb TV Ads, now Amazon Freevee, was Amazon's ad-supported streaming service that enabled advertisers to place video ads within its content in order to reach a broad audience.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2019
HQ
Seattle, Washington, United States
Connections
13

AI-drafted from public sources1 source cited

At a glance

Employees
10001+
Funding
N/A
Stock
AMZN
6integrations5competitors
Demand Side Platform (DSP)Connected TV PlatformVideo Advertising Platform

About

Amazon-owned AVOD advertising product that served as an early entrant in the premium free streaming TV ad space before being absorbed into Amazon's broader advertising portfolio

IMDb TV Ads, now Amazon Freevee, was Amazon's ad-supported streaming service that enabled advertisers to place video ads within its content in order to reach a broad audience. It was particularly effective at reaching viewers as they streamed content on Prime Video and other third-party apps available on Amazon Fire TV devices. Source 1: brandomatrix.com — Amazon PPC - Brandomatrix Internet Marketing Agency

Business model

Marketplace

Target market

Enterprise

What they offer

  • Streaming TV Ads

    Video ad placements within IMDb TV's free, ad-supported streaming content including movies and TV series

  • Audience Targeting

    First-party Amazon and IMDb audience data targeting for CTV campaigns based on shopping behavior, viewing habits, and demographics

  • IMDb Originals Sponsorships

    Brand integrations and sponsorship opportunities within IMDb-produced original programming

  • Programmatic CTV Buying

    Programmatic access to IMDb TV streaming inventory via Amazon DSP

Key features

Amazon first-party audience data targetingPremium brand-safe AVOD environmentConnected TV and OTT ad deliveryIntegration with Amazon DSP for programmatic buyingReach to cord-cutters and streaming-first audiencesFull-episode, non-skippable ad formats

Use cases

Brand awareness campaigns targeting streaming TV audiencesReaching cord-cutters unreachable via traditional linear TVRetargeting Amazon shoppers through CTV ad placementsDriving product consideration among entertainment-engaged consumers

Customer segments

National brand advertisersDirect-to-consumer brandsEntertainment and media companiesRetail and e-commerce advertisersAutomotive advertisers

Tech & specs

Technology stack

Amazon DSPAmazon Advertising PlatformIMDb data infrastructureAWS cloud infrastructureAmazon Attribution

Security & compliance

GDPRCCPA

Deployment

Cloud

API

Limited

Explore further

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