IMDB TV Ads
A · Ecosystem ServicesSubsidiaryEnables advertisers to reach engaged streaming audiences with premium video ads leveraging Amazon's first-party data and targeting capabilities in a brand-safe, ad-supported streaming environment.
Last updated Feb 18, 2026
- Industry
- Connected TV/Streaming Video Advertising
- Business Model
- Advertising Platform
- Target Market
- Enterprise
- Employee Count
- 100-500
- Funding
- N/A
- Stock Symbol
- AMZN
- Parent Company
- Amazon.com, Inc.
- API Available
- Limited
Market Position
Major player in AVOD advertising backed by Amazon's ecosystem
Overview
IMDb TV Ads (now rebranded as Amazon Freevee) is Amazon's free, ad-supported video streaming service advertising platform. It allows advertisers to reach audiences watching premium entertainment content including original series, licensed movies, and TV shows through the streaming service. The platform is part of Amazon's broader advertising ecosystem and provides access to Amazon's first-party data and targeting capabilities. As a component of Amazon Advertising, IMDb TV Ads enables brands to connect with engaged viewers in a premium, brand-safe environment while leveraging Amazon's sophisticated audience targeting and measurement tools. The service competes in the rapidly growing AVOD (Advertising Video on Demand) market alongside platforms like Hulu, Peacock, and Pluto TV.
Products & Features
IMDb TV Video Ads
Video advertising placements within IMDb TV (Amazon Freevee) streaming content
Audience Targeting
Leverage Amazon's first-party shopping and streaming data for precise audience targeting
Brand Safety Controls
Premium, brand-safe advertising environment with content controls
Key Features
Access to Amazon's first-party audience dataPremium streaming video inventoryCross-device reach across Fire TV, mobile, and webIntegration with Amazon DSPAdvanced audience targeting and segmentationReal-time campaign measurement and reportingBrand safety controls
Use Cases
Brand awareness campaigns targeting streaming audiencesProduct launches reaching entertainment enthusiastsRetargeting Amazon shoppers with video adsAudience extension for TV campaignsPerformance marketing with purchase attributionSeasonal and promotional campaigns
Customer Segments
National brand advertisersEntertainment and media companiesConsumer packaged goods brandsAutomotive advertisersRetail and e-commerce brandsTechnology companiesFinancial services