Enables advertisers to reach engaged streaming audiences with premium video ads leveraging Amazon's first-party data and targeting capabilities in a brand-safe, ad-supported streaming environment.
Last updated Feb 18, 2026
Major player in AVOD advertising backed by Amazon's ecosystem
IMDb TV Ads (now rebranded as Amazon Freevee) is Amazon's free, ad-supported video streaming service advertising platform. It allows advertisers to reach audiences watching premium entertainment content including original series, licensed movies, and TV shows through the streaming service. The platform is part of Amazon's broader advertising ecosystem and provides access to Amazon's first-party data and targeting capabilities. As a component of Amazon Advertising, IMDb TV Ads enables brands to connect with engaged viewers in a premium, brand-safe environment while leveraging Amazon's sophisticated audience targeting and measurement tools. The service competes in the rapidly growing AVOD (Advertising Video on Demand) market alongside platforms like Hulu, Peacock, and Pluto TV.
Video advertising placements within IMDb TV (Amazon Freevee) streaming content
Leverage Amazon's first-party shopping and streaming data for precise audience targeting
Premium, brand-safe advertising environment with content controls