Xumo

Major FAST platform backed by leading cable operators with significant reach in CTV advertising

Xumo is a streaming television platform that operates as a joint venture between Comcast and Charter Communications. The company provides free ad-supported streaming TV (FAST) services, offering viewers access to live and on-demand content across multiple genres. Xumo's platform combines linear streaming channels with on-demand content, monetized through advertising. In the AdTech ecosystem, Xumo plays a significant role as both a content distribution platform and an advertising inventory provider, leveraging its reach across smart TVs, streaming devices, and cable set-top boxes. The company has evolved from its original independent streaming service into a major player in the connected TV (CTV) advertising space following Comcast's acquisition and subsequent joint venture formation with Charter. Xumo's technology powers streaming experiences across millions of devices and provides advertisers with access to premium CTV inventory. The platform's integration with Comcast and Charter's extensive cable infrastructure gives it unique scale and data capabilities in the streaming advertising market.