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Brief
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Amagi

Enables broadcasters and content owners to launch, distribute, and monetize streaming TV channels globally using cloud infrastructure with advanced server-side ad insertion and dynamic advertising capabilities.

Bangalore, Karnataka, IndiaFounded 2008

Last updated May 11, 2026 by the ATDb Editorial Team

Industry
Connected TV/OTT Advertising & Broadcast Technology
Business Model
SaaS
Target Market
Enterprise
Employee Count
501-1000
Funding
$300M+
Revenue Range
$100M-$250M
API Available
Yes
Market Position

Leading cloud-based broadcast and advertising platform for streaming TV with significant presence in FAST channel market

Overview

Amagi is a cloud-based broadcast and advertising technology company that enables TV networks, content owners, and streaming platforms to distribute and monetize their content across linear and streaming environments. The company provides a comprehensive suite of solutions including cloud playout, channel creation, live streaming, and advanced advertising capabilities for connected TV (CTV) and over-the-top (OTT) platforms. Amagi's platform powers over 800 channels globally and reaches more than 2 billion viewers across various platforms including Samsung TV Plus, Roku, Pluto TV, and others. The company has established itself as a leader in cloud-managed broadcast services and server-side ad insertion (SSAI) technology, enabling broadcasters and content owners to transition from traditional broadcast infrastructure to cloud-based operations while maximizing advertising revenue through dynamic ad insertion and targeted advertising capabilities. With a strong presence in the fast-growing FAST (Free Ad-Supported Streaming TV) market, Amagi serves major media companies, broadcasters, and content owners worldwide, providing the infrastructure and monetization tools necessary to compete in the evolving streaming television landscape.

Products & Features

Amagi CLOUDPORT

Cloud-based playout platform for linear TV channels enabling broadcast operations from the cloud

Amagi THUNDERSTORM

Server-side ad insertion (SSAI) platform for dynamic ad replacement in streaming content

Amagi ANALYTICS

Real-time analytics and insights for content performance and advertising effectiveness

Amagi NOW

End-to-end platform for creating, managing, and distributing FAST channels

Amagi DYNAMIC

Dynamic ad insertion and monetization platform for live and VOD content

Key Features
Server-side ad insertion (SSAI)Cloud-based playout and channel originationMulti-platform content distributionReal-time analytics and reportingDynamic ad replacementGeo-targeting capabilitiesLive and VOD supportAutomated content schedulingWatermarking and content protectionMulti-format transcoding
Use Cases
Launching FAST channels on multiple platformsMigrating traditional broadcast operations to cloudMonetizing streaming content through dynamic advertisingManaging multi-platform content distributionDelivering targeted advertising in CTV environmentsCreating pop-up channels for live eventsRegional content localization and ad insertion
Customer Segments
TV broadcastersContent owners and studiosStreaming platformsMedia companiesFAST channel operatorsOTT service providersSports leagues and organizationsNews organizations

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