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Brief

Amagi

Connected TV

Enables broadcasters and content owners to launch, distribute, and monetize streaming TV channels globally using cloud infrastructure with advanced server-side ad insertion and dynamic advertising capabilities.

Last updated Jun 23, 2026 by the ATDb Editorial Team

Founded
2008
HQ
Bangalore, Karnataka, India
Connections
9

At a glance

Employees
501-1000
Funding
$300M+
Revenue
$100M-$250M
8integrations

About

Leading cloud-based broadcast and advertising platform for streaming TV with significant presence in FAST channel market

Amagi is a cloud-based broadcast and advertising technology company that enables TV networks, content owners, and streaming platforms to distribute and monetize their content across linear and streaming environments. The company provides a comprehensive suite of solutions including cloud playout, channel creation, live streaming, and advanced advertising capabilities for connected TV (CTV) and over-the-top (OTT) platforms. Amagi's platform powers over 800 channels globally and reaches more than 2 billion viewers across various platforms including Samsung TV Plus, Roku, Pluto TV, and others. The company has established itself as a leader in cloud-managed broadcast services and server-side ad insertion (SSAI) technology, enabling broadcasters and content owners to transition from traditional broadcast infrastructure to cloud-based operations while maximizing advertising revenue through dynamic ad insertion and targeted advertising capabilities. With a strong presence in the fast-growing FAST (Free Ad-Supported Streaming TV) market, Amagi serves major media companies, broadcasters, and content owners worldwide, providing the infrastructure and monetization tools necessary to compete in the evolving streaming television landscape.

Business model

SaaS

Target market

Enterprise

What they offer

  • Amagi CLOUDPORT

    Cloud-based playout platform for linear TV channels enabling broadcast operations from the cloud

  • Amagi THUNDERSTORM

    Server-side ad insertion (SSAI) platform for dynamic ad replacement in streaming content

  • Amagi ANALYTICS

    Real-time analytics and insights for content performance and advertising effectiveness

  • Amagi NOW

    End-to-end platform for creating, managing, and distributing FAST channels

  • Amagi DYNAMIC

    Dynamic ad insertion and monetization platform for live and VOD content

Key features

Server-side ad insertion (SSAI)Cloud-based playout and channel originationMulti-platform content distributionReal-time analytics and reportingDynamic ad replacementGeo-targeting capabilitiesLive and VOD supportAutomated content schedulingWatermarking and content protectionMulti-format transcoding

Use cases

Launching FAST channels on multiple platformsMigrating traditional broadcast operations to cloudMonetizing streaming content through dynamic advertisingManaging multi-platform content distributionDelivering targeted advertising in CTV environmentsCreating pop-up channels for live eventsRegional content localization and ad insertion

Customer segments

TV broadcastersContent owners and studiosStreaming platformsMedia companiesFAST channel operatorsOTT service providersSports leagues and organizationsNews organizations

Tech & specs

Technology stack

AWS cloud infrastructureServer-side ad insertion (SSAI)VAST/VPAID protocolsHLS and DASH streamingSCTE-35 markersRESTful APIsReal-time transcodingCDN integration

Security & compliance

SOC 2ISO 27001GDPRContent protection and DRM support

Deployment

Cloud

API

Yes

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