Free streaming entertainment for consumers monetized through integrated advertising, providing brands with access to engaged streaming audiences across multiple devices.
Last updated Feb 21, 2026 by AI Enrichment
Mid-tier AVOD streaming platform with focus on movies and original content
Crackle is a free, ad-supported video-on-demand (AVOD) streaming platform that offers a library of movies, TV shows, and original programming. Originally launched by Sony Pictures Entertainment, the service generates revenue through advertising rather than subscriptions, making it a significant player in the AVOD space. The platform serves as both a content distribution channel and an advertising platform, utilizing programmatic advertising technology to monetize its content library. Crackle operates in the competitive streaming market alongside other AVOD services, differentiating itself through its free access model supported by video advertisements. The platform provides advertisers with opportunities to reach streaming audiences through various ad formats including pre-roll, mid-roll, and display advertising. In 2019, Sony sold a majority stake to Chicken Soup for the Soul Entertainment, which rebranded the service as Crackle Plus before reverting to simply Crackle. As part of the broader AdTech ecosystem, Crackle represents the convergence of content streaming and digital advertising, offering brands access to connected TV (CTV) and over-the-top (OTT) advertising inventory. The platform competes in the growing AVOD market segment that has seen increased adoption as consumers seek free alternatives to subscription streaming services.
Free ad-supported streaming service with movies, TV shows, and original content
Pre-roll, mid-roll, and display advertising opportunities for brands
Content delivery across web, mobile, smart TVs, and connected devices