Tubi Ads

One of the largest FAST platforms in the US by monthly active users, backed by Fox Corporation, competing at the top tier of the CTV advertising market

Tubi Ads is a digital advertising platform operating within one of the most rapidly growing ad-supported streaming services, owned by FOX, that enables brands to reach viewers who access content entirely free of charge in exchange for watching ads.¹ The platform offers advertisers non-skippable, high-attention ad environments supported by advanced frequency management, with diverse formats including interactive billboards and pause ads.² Tubi Ads uses a cost-per-mille (CPM) pricing structure, with brands generally paying at least $20 per thousand views, though costs vary based on audience targeting and ad format selected.² The platform maintains active partnerships with major ad tech vendors — including VideoAmp, LiveRamp, Comscore, The Trade Desk, and Nielsen — enabling advertisers to plan campaigns, target audiences more precisely, and measure multichannel impact.² Tubi characterizes its user base as young, unique, and diverse, presenting marketers with an opportunity to reach consumers who are increasingly difficult to engage through traditional television advertising.² Source 1: vibe.co — How to Advertise on Tubi: Costs, Targeting & Setup Guide Source 2: tinuiti.com — Tubi Advertising Guide: How it Works & Ad Costs