Tubi Ads

One of the largest free ad-supported streaming platforms in the US, backed by Fox Corporation, competing directly with Pluto TV and The Roku Channel in the FAST segment.

Tubi is a free, ad-supported streaming television (FAST) platform owned by Fox Corporation, acquired in 2020 for approximately $440 million. With a library of over 50,000 movies and TV episodes, Tubi has grown into one of the most-watched free streaming services in the United States, consistently reporting over 70 million monthly active users. Its ad-supported model makes it a significant player in the connected TV (CTV) and streaming advertising ecosystem, offering brands access to a large, engaged audience without the friction of subscription paywalls. For advertisers, Tubi provides a premium video advertising environment through its self-serve and managed advertising platform. Tubi Ads enables brands to reach cord-cutters and cord-nevers through targeted CTV and streaming video ad placements. The platform leverages Fox Corporation's data assets and Tubi's first-party viewership data to offer audience targeting, contextual targeting, and measurement capabilities. Ad formats include pre-roll, mid-roll, and pause ads, with options for interactive and branded content integrations. Tubi occupies a strong market position in the rapidly growing FAST and CTV advertising space, competing with Pluto TV (Paramount), Peacock, and The Roku Channel. Its scale, free content model, and backing from Fox Corporation give it a competitive edge in attracting both viewers and advertising dollars. As linear TV viewership continues to decline, Tubi represents a key destination for advertisers seeking to reach streaming audiences at scale with measurable, brand-safe video inventory.