Tubi Ads
A · Ecosystem ServicesSubsidiaryProvides advertisers with access to premium, brand-safe streaming video inventory at scale across connected TV and mobile devices, reaching cord-cutters and streaming-first audiences through a free, ad-supported content platform.
Last updated Feb 18, 2026
- Industry
- Connected TV (CTV) Advertising / Video Advertising
- Business Model
- Ad-Supported Streaming Platform
- Target Market
- Enterprise
- Employee Count
- 201-500
- Funding
- $51M
- Revenue Range
- $500M-$1B
- Parent Company
- Fox Corporation
- API Available
- Limited
Market Position
Leading free ad-supported streaming service (FAST) in North America with significant reach in CTV advertising market
Overview
Tubi is a leading free ad-supported streaming television (FAST) service that operates as a major player in the connected TV (CTV) advertising ecosystem. Owned by Fox Corporation since its acquisition in 2020, Tubi offers over 200,000 movies and TV shows to viewers at no cost, monetizing entirely through advertising. The platform has grown to become one of the largest ad-supported streaming services in North America, competing directly with services like Pluto TV, Roku Channel, and Freevee. Tubi Ads represents the advertising platform and sales division of Tubi, providing advertisers access to premium video inventory across connected TV, mobile, and web environments. The platform leverages Fox Corporation's advertising technology infrastructure and offers sophisticated targeting capabilities, including demographic, behavioral, and contextual targeting. With tens of millions of monthly active users and billions of hours of content streamed annually, Tubi has established itself as a significant inventory source for brands seeking to reach cord-cutters and streaming audiences through programmatic and direct advertising buys.
Products & Features
Tubi Ads Manager
Self-service advertising platform for brands and agencies to create, manage, and optimize video ad campaigns across Tubi's streaming inventory
Premium Video Inventory
Access to ad placements within professionally produced movies, TV shows, and original content across CTV, mobile, and web
Programmatic Advertising
Programmatic access to Tubi inventory through major demand-side platforms and private marketplace deals
Audience Targeting
Advanced targeting capabilities including demographic, behavioral, contextual, and geographic targeting options
Key Features
Connected TV advertising at scaleBrand-safe premium video contentAdvanced audience targeting and segmentationCross-device reach (CTV, mobile, web)Real-time campaign analytics and reportingProgrammatic and direct buying optionsFox Corporation data and measurement integrationNon-skippable video ad formats
Use Cases
Brand awareness campaigns targeting cord-cutters and streaming audiencesPerformance marketing campaigns with CTV attributionAudience extension for linear TV campaignsReaching younger demographics shifting away from traditional TVProgrammatic video advertising at scaleDirect response advertising with measurable outcomes
Customer Segments
National brand advertisersAdvertising agencies and media buyersPerformance marketersDirect-to-consumer brandsLocal and regional advertisersProgrammatic buyers