Amazon Freevee
A · Ecosystem ServicesSubsidiaryProvides consumers with free, high-quality streaming content while offering advertisers access to premium video inventory with Amazon's advanced targeting and measurement capabilities.
Last updated Feb 18, 2026
- Industry
- Video Advertising / Connected TV (CTV)
- Business Model
- Ad-Supported Streaming (AVOD)
- Target Market
- Consumer (B2C) and Advertisers (B2B)
- Employee Count
- 100-500
- Funding
- $10M
- Parent Company
- Amazon.com, Inc.
- API Available
- Limited
Market Position
Major player in the AVOD streaming market, backed by Amazon's resources and advertising technology
Overview
Amazon Freevee (formerly IMDb TV) is a free, ad-supported video-on-demand (AVOD) streaming service owned and operated by Amazon. Launched in 2019 as IMDb TV and rebranded to Freevee in 2022, the service offers a library of movies, TV shows, and original content at no cost to viewers, monetized entirely through advertising. The platform is integrated within Amazon's broader ecosystem and accessible through Prime Video, Fire TV devices, and various other platforms. As part of Amazon's advertising business, Freevee represents a significant component of the company's strategy to compete in the AVOD market against services like Pluto TV, Tubi, and Roku Channel. The service provides advertisers with access to Amazon's sophisticated targeting capabilities and first-party data, making it a valuable inventory source within Amazon's advertising portfolio. Freevee produces original content and licenses popular movies and TV series, positioning itself as a premium AVOD destination that leverages Amazon's technological infrastructure and advertising expertise.
Products & Features
Amazon Freevee Streaming Service
Free ad-supported streaming platform offering movies, TV shows, and original content across multiple devices
Freevee Originals
Original programming produced exclusively for the Freevee platform
Amazon Ads Integration
Advertising inventory available through Amazon's advertising platform with advanced targeting capabilities
Key Features
Free streaming with no subscription requiredAd-supported monetization modelOriginal content productionIntegration with Amazon Prime Video interfaceCross-device availability (Fire TV, mobile apps, web)Amazon's first-party data for ad targetingLicensed premium content library
Use Cases
Free entertainment streaming for cost-conscious consumersBrand awareness campaigns for advertisers targeting streaming audiencesPerformance marketing leveraging Amazon's shopping dataConnected TV advertising campaignsReaching cord-cutters and cord-nevers demographics
Customer Segments
Consumers seeking free streaming contentCord-cutters and cord-neversAmazon Prime membersFire TV device ownersBrand advertisersPerformance marketersMedia agencies