Amazon Freevee

Was a major AVOD platform within Amazon's streaming ecosystem, competing with Tubi, Pluto TV, and Peacock Free before being absorbed into Prime Video.

Amazon Freevee was a free, ad-supported streaming service — originally launched as IMDb TV — that operated as a standalone product within Amazon's media ecosystem before being retired and folded into Prime Video.¹ Its shutdown was triggered by Prime Video's own move to run ads by default beginning in January 2024, which made maintaining a second, separate ad-supported brand redundant.¹ As a result, Freevee's ad inventory is no longer a separately purchasable destination — it now forms part of Prime Video's broader ad-supported supply.¹ While it operated, advertisers used Freevee ads to support retargeting and contextual targeting, and valued the platform because consumers could be driven directly toward purchase on Amazon after seeing an ad served there.² Source 1: remktr.com — Freevee Advertising Explained (2026 Update) - remktr.com Source 2: marketingbrew.com — Hanes's ad strategy is bursting at the seams with Amazon ...