Amazon Freevee

Was a major AVOD platform within Amazon's streaming ecosystem, competing with Tubi, Pluto TV, and Peacock Free before being absorbed into Prime Video.

Amazon Freevee was a free, ad-supported video-on-demand (AVOD) streaming service operated by Amazon. Originally launched as IMDb TV in 2019, the service was rebranded as Amazon Freevee in April 2022 to give it greater visibility and alignment with Amazon's broader streaming ecosystem. It offered a curated library of licensed movies, TV series, and Amazon Freevee Originals at no cost to viewers, monetized entirely through advertising — making it a significant player in the rapidly growing AVOD and FAST (Free Ad-Supported Streaming TV) market. During its operational years, Amazon Freevee served as a strategic complement to Amazon Prime Video, allowing Amazon to capture advertising revenue from viewers who were not Prime subscribers while also providing Prime members with additional free content. The service competed directly with Peacock Free, Tubi, Pluto TV, and The Roku Channel, and its integration with Amazon's vast advertising infrastructure gave it a notable edge in ad targeting and measurement. Freevee Originals, including reboots of classic shows and exclusive series, helped differentiate the platform and attract both viewers and premium advertisers. In 2024, Amazon announced plans to wind down the Freevee brand, and by August 2025, the service was fully folded into Prime Video. All content and the ad-supported tier were absorbed into Prime Video's free, ad-supported layer, which Amazon had introduced for Prime members in early 2024. The Freevee brand was retired, but its legacy lives on in Prime Video's expanded AVOD offering, which continues to serve advertisers and viewers through Amazon's unified streaming platform.