Amazon Freevee

Amazon's dedicated free, ad-supported streaming brand, positioned as a premium AVOD competitor leveraging Amazon's first-party data and distribution scale before being absorbed into Prime Video.

Amazon Freevee was a free, ad-supported video-on-demand (AVOD) streaming service operated by Amazon. Originally launched as IMDb TV in 2019, the service was rebranded as Amazon Freevee in April 2022 to strengthen its identity as a standalone streaming destination. It offered a broad library of licensed movies, television series, and Amazon Freevee Originals — all available at no cost to viewers in exchange for watching advertisements. The service was available in the United States and select international markets, accessible via the Amazon Prime Video app, Fire TV devices, and other connected platforms. In the AdTech ecosystem, Amazon Freevee represented a significant player in the rapidly growing AVOD segment, competing directly with services like Tubi, Pluto TV, and Peacock's free tier. Amazon monetized the service through its own advertising infrastructure, including Amazon DSP and streaming TV ads, giving advertisers access to Amazon's first-party shopper data for highly targeted campaigns. This made Freevee a compelling proposition for brands seeking premium video inventory with measurable, commerce-linked outcomes. In August 2025, Amazon retired the Freevee brand and folded its content and ad-supported functionality directly into Prime Video as a free, ad-supported tier. This move mirrored a broader industry trend of consolidating AVOD offerings within larger streaming platforms. The Freevee brand ceased to exist as a distinct entity, with its legacy living on through Prime Video's expanded free and ad-supported content layer.