Provides consumers with free, high-quality streaming content while offering advertisers access to premium video inventory with Amazon's advanced targeting and measurement capabilities.
Last updated Feb 18, 2026
Major player in the AVOD streaming market, backed by Amazon's resources and advertising technology
Amazon Freevee (formerly IMDb TV) is a free, ad-supported video-on-demand (AVOD) streaming service owned and operated by Amazon. Launched in 2019 as IMDb TV and rebranded to Freevee in 2022, the service offers a library of movies, TV shows, and original content at no cost to viewers, monetized entirely through advertising. The platform is integrated within Amazon's broader ecosystem and accessible through Prime Video, Fire TV devices, and various other platforms. As part of Amazon's advertising business, Freevee represents a significant component of the company's strategy to compete in the AVOD market against services like Pluto TV, Tubi, and Roku Channel. The service provides advertisers with access to Amazon's sophisticated targeting capabilities and first-party data, making it a valuable inventory source within Amazon's advertising portfolio. Freevee produces original content and licenses popular movies and TV series, positioning itself as a premium AVOD destination that leverages Amazon's technological infrastructure and advertising expertise.
Free ad-supported streaming platform offering movies, TV shows, and original content across multiple devices
Original programming produced exclusively for the Freevee platform
Advertising inventory available through Amazon's advertising platform with advanced targeting capabilities