Vudu Ads

A mid-tier AVOD streaming advertising platform within the NBCUniversal/Fandango ecosystem, competing in the growing CTV ad market

Vudu Ads is the advertising arm of Vudu, a streaming video-on-demand (SVOD) platform owned by Fandango, which is itself a subsidiary of NBCUniversal (Comcast). Originally founded as an independent streaming service, Vudu was acquired by Walmart in 2010 and later divested to Fandango in 2020. The platform offers both free ad-supported (AVOD) and paid subscription tiers, giving advertisers access to a broad audience of movie and TV enthusiasts across connected TV (CTV) and streaming environments. Vudu Ads enables brands to run video advertising campaigns targeting viewers on the Vudu platform, leveraging first-party data signals such as viewing behavior, content preferences, and purchase intent. As part of the Fandango and NBCUniversal ecosystem, Vudu Ads benefits from cross-portfolio data and inventory opportunities, positioning it within the broader premium streaming advertising landscape alongside platforms like Peacock and Fandango's ticketing data assets. In the competitive CTV and streaming advertising market, Vudu Ads competes with other AVOD and FAST platforms including Tubi, Pluto TV, and Peacock. Its value lies in offering advertisers a brand-safe, premium content environment with measurable audience targeting capabilities. The platform is particularly relevant for entertainment, retail, and consumer brand advertisers seeking to reach cord-cutters and streaming-first audiences at scale.