Vudu Ads
A · Ecosystem ServicesSubsidiaryProvides advertisers access to a premium streaming audience through ad-supported content on a leading transactional VOD platform, offering targeted advertising opportunities within movies and TV shows.
Last updated Feb 18, 2026
- Industry
- Connected TV (CTV) / OTT Advertising
- Business Model
- Advertising Platform
- Target Market
- Enterprise
- Employee Count
- 201-500
- Funding
- N/A
- Parent Company
- Fandango Media (NBCUniversal/Comcast)
- API Available
- Limited
Market Position
Mid-tier CTV advertising platform with premium VOD inventory
Overview
Vudu Ads is the advertising division of Vudu, a premium video-on-demand (VOD) streaming service that offers digital movie and TV show rentals and purchases. Originally founded in 2004 and acquired by Walmart in 2010, Vudu was subsequently sold to Fandango Media (NBCUniversal/Comcast) in 2020. Vudu Ads operates within the Connected TV (CTV) and over-the-top (OTT) advertising space, offering advertisers access to a premium streaming audience through ad-supported content. As part of the broader shift toward streaming advertising, Vudu Ads provides brands with opportunities to reach cord-cutters and streaming audiences through various ad formats on its platform. The service competes in the growing CTV advertising market, leveraging Vudu's established user base of movie and TV enthusiasts. Following the Fandango acquisition, Vudu Ads benefits from integration with NBCUniversal's broader advertising ecosystem, including access to premium content and advanced targeting capabilities that appeal to brand advertisers seeking quality streaming inventory.
Products & Features
CTV Video Advertising
Video ad placements within Vudu's streaming content including movies and TV shows
Ad-Supported Content
Free, ad-supported movies and TV shows (Vudu Movies On Us) that provide advertising inventory
Programmatic Advertising
Programmatic access to Vudu's CTV inventory through various demand-side platforms
Key Features
Premium CTV advertising inventoryAccess to movie and TV enthusiast audiencesAd-supported VOD content libraryHousehold-level targeting capabilitiesIntegration with NBCUniversal advertising ecosystemCross-device reach
Use Cases
Brand awareness campaigns on Connected TVTargeted video advertising to streaming audiencesMovie and entertainment-related advertisingReaching cord-cutters and cord-neversPremium video advertising campaigns
Customer Segments
Brand advertisersMedia agenciesEntertainment studiosConsumer packaged goods companiesAutomotive advertisersRetail brands