Vudu Ads

Mid-tier AVOD/CTV advertising platform backed by Fandango (Versant Media Group), competing in the premium streaming ad space alongside Peacock, Tubi, and Pluto TV

Vudu Ads is the advertising arm of Vudu, a streaming video-on-demand platform owned by Fandango, renamed Fandango at Home in 2024. Fandango has been part of Versant Media Group since Comcast spun Versant off on January 2, 2026. Vudu offers a free, ad-supported tier (AVOD) alongside its transactional video-on-demand (TVOD) model, giving advertisers access to a large audience of movie and TV enthusiasts who are actively engaged with premium content. Advertisers can reach these viewers through pre-roll, mid-roll, and other video ad formats across connected TV (CTV), desktop, and mobile devices. Vudu Ads positions itself within the growing connected TV and streaming advertising ecosystem, competing with other AVOD and CTV platforms for brand advertising budgets. Its association with Fandango provides unique data advantages, including insights into moviegoers and entertainment consumers, enabling more precise audience targeting. The platform appeals to advertisers seeking brand-safe, premium content environments with measurable reach among cord-cutters and streaming-first households. As part of the broader NBCUniversal advertising portfolio, Vudu Ads benefits from integration with One Platform, NBCUniversal's unified advertising and data ecosystem. This positions Vudu Ads as a complementary offering alongside Peacock and other NBCU properties, giving advertisers cross-platform reach and consolidated campaign management capabilities across streaming and traditional media.