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Vizio Ads

Vizio Ads

Connected TV AdvertisingDivision· part of VIZIOvizio.com

VIZIO Ads is an advertising platform built to deliver more relevant ad experiences for both consumers and brands.

Latest · MarkApp and VIZIO Ads Expand Premium CTV Reach Across Smart TV Environments· Jun 1

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2002
HQ
Irvine, California, United States
Parent
VIZIO
Connections
26

AI-drafted from public sources9 sources cited

At a glance

Employees
1001-5000
Funding
acquired
Revenue
$500M-$1B
14integrations10competitors1corporate family
CTV PlatformConnected TV PlatformVideo Advertising Platform

About

A leading CTV advertising platform powered by first-party ACR data from tens of millions of SmartCast TVs, now integrated into Walmart's retail media ecosystem to connect TV viewership with purchase behavior at scale.

VIZIO Ads is an advertising platform built to deliver more relevant ad experiences for both consumers and brands. It offers premium, addressable advertising inventory within WatchFree, SmartCast, and popular TV apps, enabling advertisers to reach new audiences with targeted messages. The platform provides app-level transparency and screen-level verification, giving brands confidence to invest across one of the largest smart TV footprints in the U.S. VIZIO Ads supports direct-to-device advertising across streaming TV environments, backed by smart TV data and brand-safe opportunities on the largest screen in the household. Through strategic partnerships such as its collaboration with MarkApp, VIZIO Ads expands access to premium Connected TV opportunities, supporting advertisers, agencies, and trading partners with scalable CTV activation and improved audience reach. Source 1: adweek.com — VIZIO Ads Source 2: exchangewire.com — MarkApp and VIZIO Ads Expand Premium CTV Reach Across ...

Business model

Marketplace

Target market

Enterprise

What they offer

  • SmartCast Advertising

    Home screen and in-app advertising inventory across Vizio's SmartCast OS, reaching viewers at the point of content discovery.

  • ACR Data & Audience Targeting

    Automatic Content Recognition (ACR) technology that captures what content is being watched on Vizio TVs, enabling precise audience segmentation and targeting.

  • WatchFree+

    Vizio's free ad-supported streaming TV (FAST) service offering premium ad inventory alongside curated linear and on-demand content.

  • Vizio Ads Platform

    Self-serve and managed advertising platform for brands and agencies to plan, activate, and measure CTV campaigns across Vizio's device footprint.

  • Cross-Screen Measurement

    Attribution and measurement solutions that connect TV ad exposure to online and in-store outcomes, enhanced by Walmart's retail data.

Key features

First-party ACR data from 18M+ SmartCast active accountsHome screen and FAST channel ad inventoryDeterministic household-level audience targetingClosed-loop measurement tied to Walmart purchase dataLinear TV competitive conquesting via ACRProgrammatic and direct buying optionsAudience extension beyond Vizio devices

Use cases

Reaching cord-cutters and light linear TV viewers on CTVConquesting linear TV advertisers using ACR exposure dataRetail media campaigns linking TV ads to in-store and online Walmart purchasesBrand awareness campaigns on the SmartCast home screenAudience extension targeting Vizio viewers across the open webIncremental reach measurement against linear TV buys

Customer segments

National brand advertisersRetail and CPG brandsMedia agencies and holding companiesProgrammatic buyers and DSPsDirect-to-consumer brandsWalmart advertisers seeking omnichannel reach

Tech & specs

Technology stack

Automatic Content Recognition (ACR)SmartCast OS (proprietary smart TV platform)First-party identity graphProgrammatic ad serverData clean room integrationFAST streaming infrastructure

Security & compliance

CCPANAIDAA

Deployment

Cloud

API

Limited

Explore further

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