Enables advertisers to reach streaming audiences at scale with advanced targeting capabilities using first-party data from millions of Roku households.
Last updated Feb 21, 2026 by AI Enrichment
Leading CTV advertising platform with significant reach in the US streaming market
Roku Channel Ads is the advertising platform for The Roku Channel, Roku's free ad-supported streaming service, and extends across Roku's broader streaming ecosystem. As part of Roku's advertising business, it allows advertisers to reach streaming audiences through video ads, display ads, and sponsorships across premium content. The platform leverages Roku's first-party data from over 70 million active accounts to enable targeted advertising at scale. Roku Channel Ads is a key component of Roku's Platform revenue segment, which has become increasingly important to the company's overall business model. The platform provides access to both The Roku Channel's owned and operated content as well as inventory across the Roku operating system. Advertisers can access this inventory through Roku's OneView ad platform, which provides unified campaign management, measurement, and optimization tools. As streaming continues to grow and traditional TV viewership declines, Roku Channel Ads represents a significant opportunity for advertisers to reach cord-cutters and cord-nevers. The platform competes with other connected TV advertising platforms like Amazon's Fire TV ads, Samsung Ads, and Vizio's Platform+, while also complementing traditional programmatic video advertising platforms.
Standard and interactive video ad formats across The Roku Channel and Roku ecosystem
Banner and display advertising on the Roku home screen and channel interfaces
Brand sponsorships and content integrations within The Roku Channel
Unified ad buying and campaign management platform for Roku inventory
Advanced audience targeting using Roku's first-party household data