Roku Channel Ads

Leading owned-and-operated CTV ad platform in the U.S., leveraging Roku OS scale and first-party data to offer premium FAST inventory to advertisers

Roku Channel Ads is the advertising arm of Roku's owned-and-operated streaming service, The Roku Channel, enabling brands to reach a massive and engaged audience of cord-cutters directly within the Roku ecosystem. As one of the most-watched free ad-supported streaming TV (FAST) channels in the United States, The Roku Channel provides advertisers with premium, brand-safe inventory across movies, TV shows, live news, and sports content — all without requiring a subscription from viewers. Roku's advertising platform leverages first-party data from over 80 million active accounts on the Roku OS, offering advertisers unparalleled targeting capabilities including household-level audience segmentation, purchase behavior data, and content consumption signals. Advertisers can access this inventory programmatically via private marketplace deals, direct IO, or through Roku's self-serve OneView DSP, making it accessible to both enterprise brands and performance-focused marketers. In the competitive CTV advertising landscape, Roku holds a dominant position as the leading streaming platform in the U.S. by active accounts and streaming hours. The Roku Channel's ad inventory is particularly valuable because it sits at the intersection of Roku's OS-level data and premium content, giving advertisers a closed-loop measurement environment. Roku competes directly with Amazon Fire TV Ads, Samsung Ads, and Peacock/NBCUniversal in the FAST and CTV ad space, but differentiates through its scale, first-party data depth, and cross-publisher reach via the OneView platform.