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Roku Channel Ads

Roku Channel Ads

Connected TV (CTV) AdvertisingDivision· part of The Roku Channeladvertising.roku.com

Roku Channel Ads is a product marketing division of Roku Inc. focused on advertising solutions for The Roku Channel.

Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 14, 2026

Founded
2017
HQ
San Jose, California, United States
Parent
The Roku Channel
Connections
37

AI-drafted from public sources6 sources cited

At a glance

Employees
1001-5000
Funding
N/A (publicly traded)
Revenue
$500M–$1B+ (CTV ad revenue segment, part of Roku Inc. platform revenue)
Stock
ROKU
21integrations6competitors1corporate family7partners1acquisitions
CTV PlatformConnected TV PlatformVideo Advertising Platform

About

One of the largest CTV advertising platforms in the US, leveraging the Roku OS's dominant streaming device market share and The Roku Channel's owned-and-operated inventory

Roku Channel Ads is a product marketing division of Roku Inc. focused on advertising solutions for The Roku Channel. The team brings approximately 10 years of AdTech industry experience to bear on strategic challenges in the streaming advertising space. The group has been involved in building out ad innovation capabilities, including recruiting senior product design talent dedicated to that function. Roku operates as a relatively small but fast-growing public company and holds the position of America's No. 1 TV streaming platform, giving its advertising business access to a large and engaged streaming audience. Source 1: me.sh — Danielle Wolfe - LinkedIn, Facebook Source 2: roku.com — Working at Roku

Business model

Advertising Platform (CPM-based media sales)

Target market

Enterprise and Mid-Market brands, agencies, and performance marketers

What they offer

  • Roku Advertising Platform

    Self-serve and managed service ad buying interface for CTV campaigns across the Roku OS and The Roku Channel

  • OneView Ad Platform

    Roku's DSP enabling cross-screen campaign planning, activation, and measurement using Roku first-party data

  • Home Screen Ads

    Display and video placements on the Roku OS home screen, reaching users before and between streaming sessions

  • Branded Roku Channels

    Custom branded channel experiences within the Roku OS for advertisers and content partners

  • Roku Brand Studio

    Creative and content solutions for advertisers seeking custom integrations and branded content on The Roku Channel

  • Measurement & Attribution

    Campaign performance reporting including reach, frequency, brand lift, and conversion measurement tied to Roku's first-party data

Key features

First-party Roku identity and viewership data for precise audience targetingPremium ad-supported inventory across The Roku Channel and Roku OSHome screen and screensaver ad placementsInteractive and shoppable ad formatsCross-screen reach and frequency managementDeterministic household-level targetingBrand lift and conversion measurementProgrammatic and direct buying options

Use cases

National brand awareness campaigns on CTVPerformance and direct-response advertising to cord-cuttersAudience extension from linear TV to streamingRetargeting streaming audiences with sequential messagingShoppable and interactive CTV ad experiencesPolitical and seasonal advertising to engaged streaming audiences

Customer segments

National brand advertisersMedia agencies and holding companiesPerformance and direct-response marketersPolitical advertisersRetail and e-commerce brandsAutomotive advertisersFinancial services brands

Tech & specs

Technology stack

Roku OS (proprietary streaming platform)OneView DSPFirst-party identity graphAutomatic Content Recognition (ACR)Programmatic RTB infrastructureCloud-based ad serving

Security & compliance

CCPAGDPRNAIDAA

Deployment

Cloud

API

Yes

Explore further

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