OneView

OneView is a programmatic advertising technology platform that specializes in converged TV advertising solutions, serving as a critical infrastructure provider in the evolving television advertising ecosystem. The company bridges the gap between traditional linear television and modern digital streaming environments by offering advertisers, agencies, and media buyers unified programmatic access to both legacy broadcast inventory and connected TV (CTV) placements through a single integrated platform. This converged approach addresses the fundamental challenge facing today's television advertisers: the fragmentation of audiences across cable, satellite, over-the-air broadcast, and multiple streaming services. The platform's technology stack integrates seamlessly with demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs) to enable sophisticated audience targeting, real-time bidding capabilities, and comprehensive cross-screen campaign management. OneView serves mid-market to enterprise-level advertisers who are transitioning from traditional upfront buying models to more flexible, data-driven programmatic strategies. By consolidating linear TV, addressable TV, and connected TV campaign management into unified workflows, the platform provides advertisers with consolidated reporting, cross-channel attribution, and optimization capabilities that were previously impossible in siloed television buying environments. As the television industry undergoes digital transformation, OneView positions itself as an essential enabler of audience-based buying strategies that leverage programmatic technology to deliver more efficient and effective television advertising campaigns. The platform's value proposition centers on reducing complexity, improving targeting precision, and providing transparency across the entire television advertising spectrum, ultimately helping advertisers optimize their television investments in an increasingly fragmented media landscape.