OneView

OneView is a programmatic advertising technology platform that specializes in converged TV advertising solutions, bridging the gap between traditional linear television and modern digital streaming environments. The company addresses the critical challenge of audience fragmentation across cable, satellite, over-the-air broadcast, and multiple streaming services by providing unified programmatic access to both legacy broadcast inventory and connected TV (CTV) placements through a single integrated platform. This positioning establishes OneView as essential infrastructure for advertisers, agencies, and media buyers navigating the increasingly complex television landscape. The platform's sophisticated technology stack integrates seamlessly with demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs) to enable advanced audience targeting, real-time bidding, and comprehensive cross-screen campaign management. OneView primarily serves mid-market to enterprise-level advertisers transitioning from traditional upfront buying models to more flexible, data-driven programmatic strategies. By consolidating linear TV, addressable TV, and connected TV campaign management into unified workflows, the platform delivers consolidated reporting, cross-channel attribution, and optimization capabilities that were previously impossible in siloed television buying environments. As the television industry undergoes significant digital transformation, OneView positions itself as an essential enabler of audience-based buying strategies. The platform reduces operational complexity, improves targeting precision, and provides transparency across the entire television advertising spectrum, helping advertisers optimize their investments in an increasingly fragmented media landscape. OneView's value proposition centers on eliminating the technical and operational barriers that have historically prevented advertisers from executing cohesive strategies across traditional and digital television channels.