OneView
Unified access to both linear TV and CTV inventory through single platform
Last updated May 11, 2026 by the ATDb Editorial Team
- Industry
- AdTech - Programmatic TV Advertising
- Business Model
- B2B SaaS/Platform
- Target Market
- Mid-market to enterprise-level advertisers, advertising agencies, media buyers, and brands transitioning from traditional TV buying to programmatic strategies
- Revenue Range
- <$1M
- Stock Symbol
- NASDAQ:SYMBOL
- Parent Company
- Roku
- API Available
OneView operates in the converged TV advertising technology sector, positioning itself as infrastructure that bridges traditional linear television and modern streaming environments. The company targets the growing market of advertisers seeking unified programmatic solutions as television viewing fragments across multiple platforms. OneView differentiates through its ability to consolidate previously siloed buying channels into a single workflow.
OneView is a programmatic advertising technology platform specializing in converged TV advertising solutions that bridge traditional linear television and modern digital streaming environments. The company addresses the critical challenge of audience fragmentation across cable, satellite, over-the-air broadcast, and multiple streaming services by providing unified programmatic access to both legacy broadcast inventory and connected TV (CTV) placements through a single integrated platform. This positioning establishes OneView as essential infrastructure for advertisers, agencies, and media buyers navigating the increasingly complex television landscape. The platform's sophisticated technology stack integrates seamlessly with demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs) to enable advanced audience targeting, real-time bidding, and comprehensive cross-screen campaign management. OneView primarily serves mid-market to enterprise-level advertisers transitioning from traditional upfront buying models to more flexible, data-driven programmatic strategies. By consolidating linear TV, addressable TV, and connected TV campaign management into unified workflows, the platform delivers consolidated reporting, cross-channel attribution, and optimization capabilities that were previously impossible in siloed television buying environments. As the television industry undergoes significant digital transformation, OneView positions itself as an essential enabler of audience-based buying strategies, reducing operational complexity, improving targeting precision, and providing transparency across the entire television advertising spectrum.
Converged TV Platform
Unified programmatic access to linear TV, addressable TV, and connected TV inventory through a single integrated platform
Cross-Screen Campaign Management
Consolidated workflow for managing campaigns across cable, satellite, broadcast, and streaming services
Advanced Audience Targeting
Data-driven audience targeting capabilities leveraging integration with DMPs for precision advertising
Real-Time Bidding Engine
Programmatic bidding infrastructure for automated TV inventory purchasing across linear and digital channels
Unified Reporting & Analytics
Consolidated reporting dashboard providing cross-channel performance metrics and attribution analysis
Cross-Channel Attribution
Attribution modeling that tracks audience engagement and conversion across traditional and digital TV environments
Campaign Optimization Tools
Automated optimization capabilities for improving campaign performance across the television advertising spectrum
DSP Integration
Seamless integration with demand-side platforms for programmatic buying workflows
SSP Integration
Connection to supply-side platforms for access to diverse TV inventory sources
DMP Integration
Integration with data management platforms for enhanced audience data utilization