Provides advertisers with access to premium, brand-safe content across linear TV and streaming platforms, combined with advanced targeting, measurement, and programmatic capabilities leveraging first-party audience data.
Last updated Feb 18, 2026
Leading premium video advertising platform and major media conglomerate with integrated ad tech capabilities
NBCUniversal is a major media and entertainment conglomerate that operates a significant advertising technology and sales division serving its vast portfolio of television networks, streaming platforms, and digital properties. While not primarily an AdTech company, NBCUniversal has developed sophisticated advertising technology platforms to monetize its content across linear TV, streaming (Peacock), and digital channels. The company's ad tech capabilities include advanced audience targeting, cross-platform measurement, programmatic advertising solutions, and data-driven advertising products that leverage first-party data from its extensive media properties including NBC, Telemundo, USA Network, Bravo, and the Peacock streaming service. NBCUniversal's advertising division, NBCUniversal Advertising & Partnerships, represents one of the largest premium video advertising platforms in the United States, offering advertisers access to massive audiences across sports, news, entertainment, and Spanish-language content. The company has invested heavily in technology to enable programmatic buying, dynamic ad insertion, and advanced analytics, positioning itself as a key player in the evolving TV and streaming advertising ecosystem. Through initiatives like One Platform and CFlight (cross-platform measurement), NBCUniversal provides advertisers with unified buying and measurement solutions across its linear and digital inventory.
Unified advertising platform for buying and managing campaigns across NBCUniversal's linear and streaming inventory
Streaming service with ad-supported and premium tiers offering programmatic and direct advertising opportunities
Cross-platform measurement solution for unified audience reach and frequency across linear TV and digital
Shoppable advertising solution enabling direct commerce from video ads
Data management and audience targeting platform leveraging first-party data
Programmatic advertising marketplace for premium video inventory