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Brief

Telemundo

Broadcast & Streaming MediaPublisher

Telemundo provides advertisers unparalleled access to the fast-growing U.S. Hispanic market through premium Spanish-language content across linear TV, streaming (Peacock), and marquee live sports events including the FIFA World Cup and Olympics.

Latest · $50 Million Sponsorships, Sky-High CPMs: Welcome to the 2026 World Cup· May 21

Last updated Jun 23, 2026 by ATDb automated enrichment

Founded
1954
HQ
Hialeah, Florida, United States
Parent
NBCUniversal
Connections
6

At a glance

Employees
5001-10000
Revenue
$1B-$3B
4integrations1corporate family
Local AdvertisingVideo Advertising Platform

About

Second-largest Spanish-language broadcast network in the U.S., competing closely with Univision for the #1 spot among U.S. Hispanic audiences, with strong live sports rights including FIFA World Cup 2026 and Olympics Spanish-language coverage.

Telemundo is a leading Spanish-language media company owned by NBCUniversal Telemundo Enterprises, a division of Comcast's NBCUniversal. Acquired by NBC in 2001 for approximately $1.98 billion, Telemundo operates as a broadcast television network reaching over 94% of U.S. Hispanic TV households through owned-and-operated stations and affiliate partners. The network produces and distributes telenovelas, news, sports, and entertainment programming, competing directly with Univision for dominance in the U.S. Hispanic media market.

Business model

Media Network / Advertising

Target market

Enterprise

What they offer

  • Telemundo Linear Network

    Flagship Spanish-language broadcast network reaching 94%+ of U.S. Hispanic TV households via OTA, cable, and satellite.

  • Telemundo Streaming (Peacock)

    Spanish-language content available on NBCUniversal's Peacock streaming platform, expanding digital reach to cord-cutters.

  • TelemundoNow

    Free streaming app providing live and on-demand access to Telemundo programming for authenticated pay-TV subscribers.

  • Telemundo Deportes

    Sports division holding Spanish-language rights to FIFA World Cup, Olympics, NFL, boxing, and other major properties.

  • NBCUniversal One Platform

    Unified advertising platform enabling cross-portfolio buys across NBC, Telemundo, Peacock, and digital properties with advanced audience targeting.

  • Telemundo Internacional

    International content distribution arm syndicating Telemundo programming to 100+ countries worldwide.

  • Noticias Telemundo

    Spanish-language news division producing national and local news content across broadcast and digital platforms.

Key features

Spanish-language FIFA World Cup 2026 broadcast rightsSpanish-language Olympics broadcast rights94%+ U.S. Hispanic household reachCross-platform advertising via NBCUniversal One PlatformPremium telenovela and original content productionAdvanced audience targeting for U.S. Hispanic demographicsOwned-and-operated stations in top Hispanic DMAsIntegration with Peacock for streaming inventory

Use cases

Reaching U.S. Hispanic consumers at scale for CPG brand campaignsLive sports sponsorships targeting bilingual and Spanish-dominant audiencesPolitical advertising targeting Hispanic voter demographicsAutomotive advertising to U.S. Hispanic car buyersRetail and e-commerce campaigns during tentpole events like World CupCross-platform campaigns combining linear TV with Peacock streaming inventoryLocal market advertising in top Hispanic DMAs via owned stations

Customer segments

National brand advertisers targeting U.S. HispanicsPolitical campaigns and advocacy groupsLocal and regional advertisers in Hispanic-majority marketsSports marketers and sponsorsMedia agencies managing multicultural advertising budgetsDirect response advertisers

Tech & specs

Technology stack

NBCUniversal One Platform (unified ad platform)Peacock streaming infrastructureFreeWheel (ad serving for streaming, Comcast subsidiary)Audience data and identity resolution toolsProgrammatic advertising integrationsNielsen audience measurement

Security & compliance

CCPACOPPAFCC broadcast regulationsNAI membership

Deployment

Linear TV (broadcast)Streaming (Peacock / TelemundoNow)Digital / MobileProgrammatic

API

Limited

Corporate history
  1. 1954 · Founded
Connection details

Explore further

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