Telemundo

Telemundo is NBCUniversal's Spanish-language U.S. television network, run by NBCUniversal Telemundo Enterprises under chairman Luis Fernández.^1,2,3,4 In May 2026, Telemundo presented its 2026–27 slate to advertisers as part of NBCUniversal's integrated upfront at Radio City Music Hall, pitching cross-screen reach across linear TV, Peacock, the Telemundo app, FAST channels and social media through NBCUniversal's One Platform.^2,3,5,6 Telemundo was the exclusive U.S. Spanish-language broadcaster of the 2026 FIFA World Cup; by December 2025 it had sold about 90% of its World Cup ad inventory, at roughly double its 2022-tournament ad spend, with marketing partners including Anheuser-Busch, AT&T, Bank of America, Coca-Cola, Diageo, McDonald's, Toyota, Volkswagen of America and Xfinity, and ad sales led by Peter Lazarus, EVP of advertising and partnerships for NBC Sports & Olympics.^3,4,7,8,9 The July 2026 World Cup final drew 23.9 million viewers across Telemundo and Peacock, and nearly 63 million in the U.S. together with Fox's English-language telecast.^10,11,12,13 Source 1: thewrap.com Source 2: todotvnews.com Source 3: cynopsis.com Source 4: insideworldfootball.com Source 5: thewrap.com Source 6: senalnews.com Source 7: thewrap.com Source 8: adweek.com Source 9: sportsvideo.org Source 10: thewrap.com Source 11: cordcuttersnews.com Source 12: sportsnaut.com Source 13: citizen.digital