Shailey Sharma
SVP, Measurement and Analytics at NBCUniversal
Sharma is known for leading NBCUniversal's CFlight cross-platform measurement initiative and championing next-generation audience measurement standards that unify linear TV and digital advertising metrics.
Last updated May 30, 2026 by the ATDb Editorial Team
Shailey Sharma is one of the media industry's most prominent voices on cross-platform measurement, leading NBCUniversal's measurement and analytics strategy at a pivotal moment for television advertising. As SVP, she oversees CFlight, NBCU's proprietary cross-platform measurement currency that aggregates linear and streaming impressions, and spearheads the development of next-generation solutions designed to give advertisers a unified view of audience reach across broadcast, cable, and digital properties including Peacock. Sharma operates at the critical intersection of traditional GRP-based TV measurement and emerging digital attribution frameworks, working to bridge methodologies that have historically been siloed. Her work directly influences how major advertisers and agencies evaluate the effectiveness of campaigns running across NBCU's expansive portfolio, and she has been a key industry participant in conversations around alternative currencies and the post-Nielsen measurement landscape. She engages regularly with industry bodies and partners to help establish standards that could define cross-platform measurement for years to come. With a career rooted in media analytics and data strategy, Sharma has built deep expertise in audience measurement, advertising effectiveness, and the technical infrastructure required to support modern media transactions. Her leadership at NBCU positions her as a standards-setter during one of the most disruptive periods in television advertising history, as the industry grapples with audience fragmentation, streaming growth, and the deprecation of legacy measurement frameworks.
VP, Measurement and Analytics
NBCUniversal
- Led development and scaling of CFlight, NBCUniversal's cross-platform measurement currency aggregating linear and streaming impressions
- Positioned NBCUniversal as an industry leader in alternative currency testing and next-generation measurement during the post-Nielsen transition period
- Drove measurement strategy across NBCU's full portfolio including Peacock, broadcast, and cable properties