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NBCUniversal leans into legacy media status, pushes performance at upfront | ATDb

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NBCUniversal leans into legacy media status, pushes performance at upfront

NBCUniversal leans into legacy media status, pushes performance at upfront

Marketing DiveMay 12, 2026Chris KellyRead original

Last updated May 12, 2026 by RSS Ingestion

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The media company will roll out live contextual ads, a tool that retargets viewers of live events and its insights hub, in Q4.