Jesser makes moves off the court to turn his sports content empire into a business

A leading creator in the sports category is turning his channels and offline ventures into a full-fledged business. Jesse Riedel, the 27-year-old basketball aficionado known online as Jesser, has announced the formation of a holding company called JesserCo. The arms of JesserCo will include Jesser Media, which will encompass the titular creator's content business, and Bucketsquad, his rapidly growing apparel brand. Riedel himself will serve as the Founder and CEO of the overarching JesserCo company. Zach Miller, a Spotify and NBCUniversal vet who has worked with the Jesser brand since 2023, has been tapped as the holdco's President. Visit Tubefilter for more great stories.