Head of Programmatic and Addressable Revenue at NBCUniversal
NBCU is a bellwether for how major broadcasters are adopting programmatic and addressable advertising, making revenue leaders in this space highly relevant to the AdTech ecosystem.
Last updated May 4, 2026 by jonholm
Lauren Hannawa leads programmatic and addressable revenue strategy at NBCUniversal, one of the largest media companies investing heavily in advanced TV advertising. She works on connecting linear, streaming, and digital inventory through programmatic channels, including One Platform. Her role bridges traditional broadcast media with modern programmatic infrastructure.